Lesson Plan in Classroom Program Essay

In our modern epoch, the time when the only things that are needed for effective learning are the teachers and students is long gone. At the turn of the millennium, the equation to successful teaching also has the variables of classroom schedule, room assignment and even proper assignment of teachers. Although these factors may seem insignificant, all of those can be the telling elements as to whether the highest possible level of edification is attained. During our first teaching episode in our cooperating school, Tagum City National Comprehensive High School, I quickly took notice about the schedule of our CT. Mam Mercado’s schedule is obviously loaded, with only a few minutes of break or rest in between. Her class schedule as well as room assignment was relatively reasonable (in the Philippines’s educational setting). As she is assigned to teach English which is her major, it can be concluded that her students will acquire adequate learning. All these factors greatly contribute to the effectiveness of teaching as well as learning. Having stated that, I realized that for a lesson or a curriculum will be best implemented and taught if all the necessary components, which in this case are the class program, teacher’s assignment and room assignment, are present and well organized. Proper organization can greatly influence and even pad up the interest and enthusiasm of the students. On the part of the teacher, it eases up the tasks to be done knowing that most of these portions which he/she can’t control are put right in place. With that considered, the educational institution can be confident that the zenith of the teaching-leaning process is achieved. Due to some obvious reasons, we were not able to interview our CT about her Class Program. However, she shared to us how important it is to prepare a class program and implement it adaptably. With that, both the teacher and  the learners will know what to do expect as well as do next. With all that has been learned, I realized that there are many dynamics to be considered before effective edification can be professed. Most importantly, proper preparation and implementation of the class program should be given due concern for it can immensely affect learning.

Thtr 100

1. __________ argued for light as the guiding principle of all design and defined the role of the modern lighting designer. Adolphe Appia 2. A member of the audience may see a play from five different critical and dramaturgical perspectives. What are five perspectives? social, personal, artistic, theatrical, and entertainment value 3. All plays and play productions can be usefully analyzed and evaluated on the way they use the theatrical format to the best advantage and make us rethink the nature of theatrical production. true 4. Avant-garde means, literally, â€Å"the major assault† or â€Å"shock troops. † true 5. Dramatic criticism usually appears in all the following forms EXCEPT annotated versions of a playscript used in production. 6. Dramaturgy is essentially a subset of directorial responsibilities false 7. Eschewing realism, romanticism, and rationality to create relentlessly unenlightening plays, which playwright said, â€Å"Art has nothing to do with clarity, does not dabble in the clear, and does not make clear? Samuel Beckett 8. Flashbacks that are not clearly framed as such, shuttling instead between time zones without narrative warning, are examples of nonlinear theater 9. Founded by Luis Valdez in 1965, which contemporary Chicano theatre was created to dramatize the farm workers' situation in California through didactic actos? Teatro Campesino 10. Generally the playwright is more intelligent and better informed than the members of the audience. false 11. How did Stanislavsky contribute to realist theatre? He brought realist acting to realist plots 12. If you were to join a discussion about macaronic drama, you would be chatting about plays that include speeches in different languages. 13. In describing dramatic space as â€Å"psycho-plastic,† which â€Å"scenographer† (Europe's most celebrated in the 20thcentury) said â€Å"The goal of a designer can no longer be a description of a copy of actuality, but the creation of its multidimensional model? Joseph Svoboda 14. Opera bouffe is a type of lightweight, sentimental musical. false 15. Plays that deal with theatrical matter not simply as a vehicle but as a theme are called metadrama or metatheatre. 16. Postmodern playwrights and directors are mainly concerned with the discontinuity meaning 17. Postmodernism relates to previous artistic movements in all the following ways EXCEPT postmodern theatre attempts to illuminate the received truths of

Recycling as a Way to Cleaner and Healthier Environment Essay

Recycling as a Way to Cleaner and Healthier Environment - Essay Example If each of them sorts the litter and support recycling programs, they will save more forests in the whole world. Forests are important for natural ecosystems, clean air, and environmental sustainability. Every recycles sheet of paper will greatly contribute to the world’s ecology. The not only paper need to be recycled, but plastic as well. 28 billion bottles are thrown away every year; all of them pollute the environment because their process of decomposition is very slow (EPA, 2013). Â  25,000,000,000 Styrofoam cups are thrown away as well and the term of their decomposition is the same length (EPA, 2013). People only need to separate these things from other garbage to make their recycling possible. It is not a great effort which can pay back twice by the cleaner environment. Recycling is a successful way to a cleaner and healthier environment. Recycled paper and plastic can reduce the amount of garbage and prevent extensive landfilling. All people need to be aware of the issue and support recycling by separating their garbage into different groups.

The Drug abuse Assignment Example | Topics and Well Written Essays - 250 words

The Drug abuse - Assignment Example Absorption is the passageway of alcohol into the blood. Distribution is the temporary placement of alcohol into various body tissues. Conversely, metabolism is the process whereby enzyme systems in the body change drugs into safer molecules which can then be excreted by a variety of routes of removal. Part 5 In the first face, mind alteration chemicals often perceive as either an attempt to increase one’s awareness and consciousness. Adolescence is the critical phase of the brain development that alters the brain functioning. The other phase is phase II reaction whereby the brain is altered by increased or extended abuse of the substance. Part 6 Based on the agent, the causes of addictions are very dangerous because they cause harm to the body organs. Generally, addiction can influence environment especially to individuals who are in colleges. The effects of drug abuse are negative because they cause harm appropriate body organs such as the brain. Part 7 The experiment was an attempt to assist students to experiment and understand the interaction of biological, psychological and social processes of drug addiction. The eyes cubes show how individuals are addicted to drugs. The experiment ran for 48 consecutive hours. Preoccupation with the abused substance can seep into every waking hour. You may not be experiencing the intense withdrawal symptoms that keep getting their drug on the minds of addicts, but with the log, we are trying to make you think about your drug every waking hour of the day.

Criminal Justice Essay Example | Topics and Well Written Essays - 250 words - 13

Criminal Justice - Essay Example In an example, the Muslims living in United States feel that the government has failed to protect them from the aggression emanating from the local population. Initially, the society has been instrumental in ensuring that young generation is guided according to the rules and regulations set by the community. The old people were acting as a guide to the young people in the society. However, with some communities being marginalized, the young people have become an easy target by terrorists groups which recruit them with promises of making money. These are groups that train the youth on how to shoot and bomb people. They convince the youth that they will be rewarded or they are doing according to the teaching of their religion. The young people are learning how to shoot from violent video games. Currently, they are spending a lot of their time watching simulations of how to shoot and bomb. This is making them to look for guns and bombs in order to have a firsthand experience. Religious programs can be used by religious leaders to train the young people on how to resolve conflicts. In addition, conflict resolution programs, e.g. through encouraging the youth to work in diverse groups can be initiated in the society in order to train the young people on how to resolve conflicts without using violent

Academic software Coursework Example | Topics and Well Written Essays - 250 words

Academic software - Coursework Example In this paper we specifically highlight the benefits of Inspiration software to both teachers and students. Inspiration provides teacher with lesson plan books and visual learning tools. The lesson plan books give teachers practical ideas and step-by-step directions on how to engage students in activities that inspire creativity, thinking and learning. Teachers are also provided with examples of templates and diagrams that they can use to develop students’ cognitive abilities in a wide-range of subjects and topics. Teachers are therefore able to be more effective with regards to transferring knowledge to their students. Furthermore, by supporting visual learning Inspiration software caters for students with learning challenges such as autism, dyslexia, visual or auditory processing disorders and so on. On the other hand, the students benefit from the ability to visualize and develop their ideas using visual maps, and to communicate these ideas with their teachers or fellow stu dents. One challenge that many students face is visualizing what the teacher is explaining especially if it is a new concept, but with Inspiration the students can see what the teacher is explaining for example in courses such as Biology or Chemistry.

Naomi Barkos perspective of the wage gap due to gender differences Essay

Naomi Barkos perspective of the wage gap due to gender differences - Essay Example Research has been done on the present situation of the wage gap in US in the last decade and the improvements made in the last 30 to 40 after the enforcement of equal wages act and the women’s movement in mid 20th century. Naomi Barko’s perspective of the wage gap due to gender differences Women are still considered as second grade custody workers in various job sectors. A decade ago in the US, women were still being paid low as compared to the men for the same job that they were doing. Women care takers and cleaners has a salary widely disparate form that of men and all because of gender difference. A salary gap of 8000 US dollars separated the women’s yearly income (22000 US Dollars) form the men’s yearly income (30000 US Dollars). (Barko 1) Even after 5 decades since the enforcement of the Equal Payment Act of 1963, American women earned 74 cents for every dollar earned by men, according to the study published jointly by the AFL-CIO and The Institute fo r Women’s Policy Research (IWPR), Washington (Barko 1). An increase in the wages of women task force employed across different industry sectors and in different categories would bring more than 50 % of low income dual-earner and single-mother households above the poverty line. Recent study has challenged the age-old argument of lesser industry experience, child bearing time off and child rearing time off supporting low income of women stating that 43 % of wage gap remains unexplained. Secondary Research After the industrial revolution in the late 19th and early 20th century many new fields of work emerged and the professional world witnessed a boom. New posts were created, new organisations came into existence and new business lines became viable profit-making options. Niche became main-stream and options multiplied. Even in this abundance of organisation, roles and opportunities women generally were granted lower posts, lower income and less challenging roles. It’s on ly been a recent development that women are now being considered and granted equal professional status as their male counterparts. The change in perception of the job industry only changed in the last three decades with the industry stepping into the Silicon Age and the IT boom. IT industry, Media and Entertainment Industry, staffing and HR industry and even government service has matured to not only include women in their task force but grant them equal career levels as compared to men, challenging roles and better pay than earlier. Even after the women’s right movement worldwide and HR concept of inclusion, gender diversity and equality the gap hasn’t reduced significantly and statistics still remain the same â€Å"Women's earnings were  77.0 percent of men's in 2011, compared to 77.4 percent in 2010, according to  Census statistics released September 12, 2012 based on the median earnings of all full-time, year-round workers.  Men's earning in 2011 were $48,20 2 and women's were $37,118, a difference of $11,084.† (National Committee on Pay Equity 2012) Top employers in the Multi-national Corporation category in the software, manufacturing, consultancy and engineering industry have included women in almost all departments,

Financial Research Report for Ford Motor Company Paper

Financial Report for Ford Motor Company - Research Paper Example The company, at present, is one of the biggest producers of cars and trucks at a global level. The different brands of Ford Company vehicles include Ford, Lincoln, Mercury and its redesigned Ford Mustang and the F-Series pickup which have been very successful. The company also possesses interest in Mazda and commands the Volvo nameplate. Ford Motor Company has 95 plants spread throughout the world with 41 distribution centers and warehouses. It also has 50 engineering, research and development centers. The company carries its operations under the two sections namely, Automotive and Financial Services. For the year ended on December 31, 2008, Ford traded the ACH glass business to Zeledyne, LLC. The Nashville, Tulsa, and VidrioCar plants were also included in this sale. In the year 2008, Ford and its subsidiary, the Volvo Car Corporation sold the Thai-Swedish Assembly Group to Volvo Holding Sverige, AB. The company was able to acquire 72.4% of the shares of S.C. Automobile Craiova SA in March 2008. The sale of the company's Jaguar and Land Rover operations to Tata Motors Limited took place in June 2008. The share value of Ford has reached $1.56. Steny Hoyer, the House Majority Leader told the Fox News Sunday that he expects that the plans of the companies will win governmental aid. However, its accountability and feasibility are yet to be seen in the long run. But the Republican leader Mr. John Boehner was sceptical about these plans. He remarked that it was a matter of convincing the American tax payers that the government was financing a viable corporation. The following is the stock activity of the company: Stock Activity Last Price 6.11 52 Week High 6.75 52 Week Low 1.01 Volume 54.58 Mil Average Daily Volume (13wk) 102.05 Mil 50 Day Moving Average 5.19 200 Day Moving Average 3.31 Volatility (beta) 2.55 F Intraday Chart 5d 1m 3m 1y 3y 5y 10y Beta 2.55 Dividend & Yield NA Earnings/Share -7.03 Forward P/E -15.28 Market Cap. 19.39 Bil P/E -0.86 Return on Equity NA Total Shares Out. 3.17 Bil Financial data in U.S. dollars (Source: http://moneycentral.msn.com /detail/stock_ quote'Symbol=F, retrieved on 14th June, 2009) Ford Motor must strive hard to find out new strategies to make the company progressive. That is what the Democrats told the executives of the major three companies last week, when they sought an emergency financial aid of $25 billion. They were told by the Democratic leaders to submit new proposals with bailout plans to Congress on 2nd December. On getting the proposals they would hold hearings for voting on it the next week. Stock Charts (2009-06-14) Ford Motor The companies have to prepare a plan as to how the governmental loans will be utilised and period for which the financial loans are required. In order to get these loans the companies must forego the payment of dividends and the huge amount of executive compensation. (http://articles.moneycentral.msn.com/Investing/Dispatch/market- dispatches-112408.aspx, retrieved on 14th June, 2009) Ratio analysis Gross Profit Margin 19.4% EBIT Margin -5.1% EBITDA Margin 4.4% Pre-Tax Profit Margin -12.8% Current Ratio 2.4 Quick Ratio 1.9 Receivables Turnover 1.2 Inventory Turnover 11.2 Asset Turnover 0.5 Revenue to Assets

Tony Blair and Crime Preventation Essay Example | Topics and Well Written Essays - 2250 words

Tony Blair and Crime Preventation - Essay Example Blair also supports the creation of an anti-drug czar position in his cabinet and wants a total ban on the ownership of handguns by civilians". (Schmalleger Frank, 1995, p. 241) In my opinion being tough on crime means to handle crime events in such an effective and efficient manner that not only reduce crime rate but also it works in favour of the general citizens of the country. They feel protected and secure in the reign of such Government. This is only possible if crime is handled and eradicated at the grass root level and it is obvious that to handle crime at such elementary level the Government needs to know the real causes and factors behind crime. With respect to UK crime with the Government of Tony Blair, Adele Horin writes in his article of September 7, 2002 "Tough on crime means tough on the causes of crime. If instead of stealing the policies from Tony Blair, Bob Carr had paid half the attention to the causes of crime as he paid to the crackdown on criminals, NSW would be better off". He continues, "We got more jails, more inmates, more police and a higher proportion of convicted offenders sent to jail. And through it all crime continued to rise , according to reports of the NSW Bureau of Crime Statistics and Research". (Horin Adele, 7 Sept 2002) In 1994, Tony Blair promised to be tough on crime and tough on the causes of crime but according to Telegraph Speakers "after weeks of criticism on the growing impact of human rights legislation, Tony Blair has admitted that his government has failed to produce a criminal justice system that people can trust". (Telegraph Speakers, 15 May 2006) Now let us examine through various case studies and highlight the factors and causes of crime growth, what are the circumstances, which caused Tony Blair to admit his failure in reducing crime. On Dec 28, 2005 BBC in accordance with the BBC News, "Ian Matthews aged 19 was punished for angering his neighbours by playing football at late night. His offence was that he damaged some property by kicking football, although unintentionally he was ordered to pay the cost of 500 pounds from ASBO along with the ban of playing football at late night for three years". (BBC news, Dec 28 2005) Here I agree with Watson Steve, "After all, today's street footballer could be tomorrow's terrorist". (Watson, Jan 16 2006) This is what is happening in the current era of Blair who promised to "being tough on crime". If this is the outcome of Blair's government, who is going to reveal the real terrorists We can see the daily growing percentage of crime in UK, the false promises have given the citizens nothing but insecurity, the killers and rapists are on the loose, even they enjoy the benefit of real freedom provided under the current scenario of Government. As they are aware of the fact, in pas t they were feared at least to some extent, but today they know they will not be accounted to anyone. They have the real license to commit any crime; after all, the innocent is always blamed and sentenced. Another case followed by ASBO

HEALTH CARE FINANCIAL MANAGEMENT Essay Example | Topics and Well Written Essays - 250 words

HEALTH CARE FINANCIAL MANAGEMENT - Essay Example The article helps us to understand the design and implementation of PPACA in Health sciences and medicine. As such, the article is relevant to our class since it derives more understanding on the topic of discussion. I can derive two key take away points from this article. Apparently, the absence of universal operating rules has been hindering the adoption of more efficient and electronic healthcare payments. Additionally, the enactment of the new operating rules defined in the Patient Protection and Affordable Care Act have enabled healthcare providers to enhance efficiency, reliability, and management of healthcare payments (Krah, 2013). However, many health providers are yet to adopt electronic funds transactions subject to the challenges involved in implementing the new operating rules (Krah, 2013). Notably, everything in this article makes sense since it seeks to derive more understanding on the new operating rules that govern healthcare payments. However, the article lacks a list of sources that supports its argument. Krah, S. (2013). Preparing for the New PPACA Electronic Payments Environment: What Healthcare Providers Need to Know. Retrieved from

Describe the various stages of the typical lifecycle of an individual in the UK today and identify the most relevant financial products that should be considered at each stage Essay Example for Free

Describe the various stages of the typical lifecycle of an individual in the UK today and identify the most relevant financial products that should be considered at each stage Essay Describe the various stages of the typical lifecycle of an individual in the UK today and identify the most relevant financial products that should be considered at each stage To date, the interpretation of the concept of life cycle of the individual has a lot of variations. In this case, the main of them wearing in one degree or another echo of the financial and economic issues, is: The sequence of qualitatively different stages of development of the organism. Model income and consumption over the life. With regard to the first definition, then there also exists a certain gradation, which is the existence of several theories regarding the quantitative and qualitative characteristics of the stages of the life cycle. The most famous theory of division of the life cycle of an individual on the steps of the theory are researchers such as Alpheus Hyatt, Sullivan, Thomas S. Dalton, Randy B. Evans, and also such theory as of E. Erikson and Joel Martin. The most expedient and convenient to the financial context of the question is the theory of the division of the life cycle of an individual to a number of stages by Alpheus Hyatt. This theory is the basis for the division of the life cycle of an individual to 3 stages: formation, productive phase and effective step. Phase formation covers the time period from the moment of birth of the individual up to 25 32 years. This period is due to the formation of life basis, so on the first stage of the life cycle is the formation of the moral aspects of the personality, the initial accumulation of experience and the formation of an information foundation that actually affects the formation of a set of financial products most commonly consumed by the population of the United Kingdom in the future. Productive stage is the second stage in the life cycle of an individual, including an individual residing in the United Kingdom. This stage lasts from the end of the formation phase of up to 54 62 years. This cycle is considered to be working during it productively apply the knowledge and experience gained and accumulated during the formation phase. These years were marked by a high capacity for work and the desire to implement ideas and achieve their goals. Finally, the third stage of the life cycle score is final. It extends from the end of the productive phase until the end of life. It was during this cycle; individuals are satisfied with the achievements and receive a reward for all his works and deeds, not only morally, but also in material terms. As for the second definition of the life cycle of the individual, in this case it should be noted that in the context of the problem, the latter is more rational in terms of financial and economic sense, and as the former requires more detailed consideration, but at the same time, the latter is specifies the elements of a continuation and development stages of the first definition, namely, its financial and economic sense. In this regard, it is worth noting that in the present world context of the above issue, it is a rational assumption that, as a rule, children who actually represent the first stage in the life cycle, live at the expense of their parents, if we talk about the first part of the first phase life cycle, namely up to 18 years, speaking about the citizens of the United Kingdom. In addition, the first stage of the life cycle, as well as generally achieved the highest level of consumption, which is due to a period of the early years of adulthood, and forcing a number of items to purchase household goods and parenting. Such financial and economic characteristics of the first period of the life cycle, flows smoothly into the second, but in the first case applies the highest consumption level in the second half stage , what concerns the productive phase of the life cycle, in this case, the highest consumption level in the first half of the spread phase. This model leads to a model of savings, which are usually small in the early years of adulthood, high in the period after the children have grown and become negative during retirement. Thus, the youth begins with low incomes (1th stage of the life cycle), which is gradually increased until it reaches middle age (the 2nd stage of the life cycle), and then the characteristic of income is the sharp decline stage (third stage of life cycle), due to retirement. Usually, the third stage of the life cycle as well due to the receipt of earned income and more (to the end of life), but usually in smaller amounts. Consequently, the assets of households tend to grow until retirement and a reduction thereafter. Start and whether the finish if in fact the assets at zero depends on how society relates to the question of inheritance: the majority of people, particularly those who living in the UK leave positive assets at the time of his death, if only because they do not know when it will happen. Also worth noting, and take into account when considering the life cycle of a typical person in the UK today, the fact that the life-cycle model of savings assumes that the distribution of assets will be uneven between households, even if their incomes and social positions within the same life cycle. Along with all the above, it should be noted that all life cycle stages listed above are typical for any individual residing in the territory of more and less economically developed countries in general, and for individuals residing in the territory particularly the United Kingdom. Considering the financial products as part of normal everyday life of individuals living in the United Kingdom in each of these stages of the life cycle, it should be noted that financial products are integral part of daily life. With regard to the factors described through the use of financial products throughout the life cycle of the individual resided in the UK to date, it should be noted that the most common financial products today are shares, loans, particularly mortgages, deposits, options, futures, swaps, those insurance some aspect of life and objects, as well as commodity contracts and interest rates. All of the above financial products individuals residing in the United Kingdom is used throughout the life cycle. At the same time, depending on the stage of the life cycle of an individual uses certain financial products, inherent to its needs relevant to this stage. At the first stage of the life cycle, so from birth to 25 32 years, United Kingdom for individuals most relevant is the use of such financial products, such as long-term and Short-term loans, particularly mortgages, compulsory insurance, in particular, Medical insurance, pension insurance and liability insurance, in addition, quite common in the above-mentioned period of the life cycle of an individual is the UK property insurance. At the second stage of the life cycle, so from 25 32 years and 54 62 years of the United Kingdom most individual relevance use financial products such as stocks, options, futures and swaps , as well as commodity contracts and interest rates. At the same time, so it should be noted that at this stage of life do not lose relevance and financial products such as compulsory insurance and property insurance, as well urgent to use life and health insurance. Thus, considering all of the above it should be noted that the second phase of the life cycle of an individual residing in the UK, today used the widest range of financial products than during other stages. The reason for this state of affairs is the fact that it was during the second stage of the life cycle, as a rule, most individuals who living in the UK reach a peak of career, have a family, get a certain amount of real estate and other property, as well as characterized by the highest level of wages for all life cycle. In the third stage of the life cycle, the most relevant financial products used by individuals of the United Kingdom are the deposits, most types of insurance, especially with regard to life insurance, as well as the most reliable stocks and other securities. As seen from the above, in the third stage of the life cycle most individuals are trying to best protect their use of financial products, reducing the risks to minimum that is logical, given that the reporting stage of the life cycle lasts from 54 62 years until his death. Analyzing the life cycle of an individual United Kingdom, as well it should be noted that the only financial product that is gaining relevance for UK citizens at the stage of formation, and does not lose so for productive and efficient life-cycle stages is insurance. In this case, depending on the stage of the life cycle are added only certain types of insurance and insurance objects. This situation is related not only to the existence of the United Kingdom of compulsory insurance, which in itself suggests the beginning of the use of insurance to meet individual age and continues until death, but also the factor that the whole life cycle of the individual accompanies a number of risks of varying complexity and specifically, these risks relate to most other financial products used by individuals throughout life. Of course, the actual separation of the above financial products for individuals residing in the United Kingdom is far from ambiguous, since it depends not only on the age group that falls under one or another individual, but also on other factors, for example such as the scope of activities, family status, presence of children, average salary, and others. For example, the likelihood that students will benefit from the mortgage insurance or property is extremely small, but if the stage of formation (in the second half of the stage) the individual is enrolled in higher educational institution (for example in postgraduate) has a wife and / or children, the probability of acquiring such individual mortgage and other long-term loans, as well as property insurance, increases dramatically. Along with this, there is an example of a large homeowner or just an entrepreneur and working diner, which are on the second stage of the life cycle. Range of financial products an individual representing the first and second class will be significantly different. For the first and most urgent is to use various tools to expand their existing business, by finding additional sources of joining the capital, one of which is the acquisition of commodity contracts, options, futures and swaps, as all of these financial products can not only increase the capital of the individual, but and to do this in the shortest possible period of time in comparison with other financial products. For an ordinary worker, all financial products relevant to a wealthy individual would not be as relevant for a given individual will acquire greater relevance compulsory insurance and the use of shares and promissory notes. However, at this graduation, presented earlier are the most widespread and the most relevant classification of financial products such individuals regarding the use of the United Kingdom. Reference List 1. Alpheus, H. (1902) Cycle in the life of the individual (Ontogeny) and in the evolution of its own group (Phylogeny).

Project on Haleeb Milk Essay Example for Free

Project on Haleeb Milk Essay Dairy Queen Milk is a product of Haleeb Foods. Haleeb Foods is a largest company in Pakistan’s dairy industry. Haleeb Foods is one of the organization competing in the UHT Milk industry. There is a big room for development in dairy industry in Pakistan. UHT milk although costly but people know about the milk importance and its quality. Now, there are many products are available in the market regarding UHT milk but Haleeb found that there is a gap between upper class and lower class, so, Haleeb decided to introduce lower price milk with best quality and UHT treated milk for those whom can not afford high price milk. Dairy Queen is Haleeb another standardized and homogenized pure UHT Milk with 3. 5% fat and 8. 9% solid non fats. At an affordable price it has won the hearts of consumers everywhere. It is available in 6-layered Tetra Pak Fino Packaging, introduced for the first time in Pakistan and has 2 months shelf life. Government of Pakistan is now focusing on dairy industry. RD department of Haleeb Foods is continuous watching the market trend and the development in dairy industry. Strategy of the dairy queen is to provide UHT milk for those whom cannot afford high price milk and capture the share of the market. Dairy queen milk has no competitor in terms of actual condition of the packaging and price. So, we can say that there is no strategic group of dairy queen milk. It is unique product available in the market with its low price positioning. Government polices makes it easy to enter in this market but technology, availability of raw milk, and process makes it difficult for the up coming companies in this industry. Although, middle and lower class is the target market of the dairy queen but its quality and packaging attract the upper class as well. UHT treated milk is dependent on the production of the healthy animals and availability of raw milk. As the competition is concerned, there are many companies in the particular industry and they are competing with each other with price, positioning, packaging and availability. This is time of advertising because when customer knows about your product then he will be welling to purchase that product. Haleeb Foods Limited has hired Red Communication Arts as their new advertising agency which will be handling the following accounts: 1. BEVERAGES: Haleeb Good Day, Haleeb Funday, Tropico, Tropico Nectar, Candia, Candy Up, Haleeb Labban 2. Corporate account. Now, mostly companies are using these tools to promote their products and image as well. Total share of packed milk is 4% and 96% is for loss milk. Turnover of Haleeb is 9. 2 billon. Haleeb Rashmi is also providing profit to the company because this is low cost product and it has its own packaging. It’s daily sale is 11000 litter per day. As market share is concern, Haleeb got 44% last year, Nestle 43%, Good Milk 4. 5% and Norpur 10% last year. So, Competitor of Haleeb is Nestle because there nick to nick competition. Nestle has long rang product line as compare to Haleeb. When we talk about the gaps there is a gap in the implementation gap in strategies. Availability gape and awareness gape is still there and now company is going to eliminate these gapes. As we know that industry growth rate is 25% in the dairy industry. Now, the company’s focus is on the gross profit and company is doing the things to increase the gross profit. The cities which are very important in terms of sale share are Multan, Sahiwal, Fasil Abad, Gujranwala, and Rawalpindi. These cities are providing 60% to 70% sales of Haleeb. There are some problem from the customer side and distributor side. Dairy Queen has fino packaging and its shape is not convenient for the customer. It has three lair packaging so, leakage problem is from the distributor side. Now, the best strategy is penetration in maximum household and increase the awareness of the brand. This will be possible through activities and promotions. Tactical advertising will be best for the promotional activities of the Dairy Queen. ENVIRONMENT OF DAIRY INDUSTRY INTRODUCTION Dairy farming is an agro-based activity, buffaloes and cows can be raised for milk production in an organized manner for commercial purpose. For this project, animals can be purchased from the animal markets or breeders in Sahiwal, Sheikhupura, Faisalabad. More than 70 percent farmers hold less than 5 acres of land. Dairy farming may prove a profitable business for small landholders. They can also grow fodder on their land to feed dairy animals, without disturbing the main crop. Dairy farming is one of the best projects if professionally done on small land holdings. The return of the land used for feeding animals is higher as compared to land used for traditional cropping. The economical size of the herd is 50 animals, which will grow into 180 animals within a few years. Cows are also proposed in the herd, as they are high yields and efficient converters of feed into milk. This herd would consist of 75 percent buffaloes and 25 percent cows. A cow, on average, yields 14 litters milk a day over a lactation period of 305 days whereas the buffalo, on an average, yields 10 litters a day over a lactation period of 280 days. Pakistan is the fifth largest milk producer in the world. Milk production is 28 million tonnes from 125 million heads. Milk is used for drinking, tea, desi ghee, yogurt and butter making. Milk is also used to make Khoya and different types of sweets. Milk processing companies use milk as a raw material to formulate different types of milk for example pasteurized milk, UHT milk, condensed milk, skimmed milk, milk powder, etc. Different value added products like yogurt, ice cream, butter and cheese are also produced from the raw milk. The daily consumption of milk in Lahore is 2 to 3 million litters and that of Karachi is 4 million litters. The demand for processed milk has increased its share in quality conscious consumers. During the last two decades, processed milk has achieved 4 percent share in the milk market of Lahore, which is growing to about 4. 5 percent per annum. Therefore, metropolitan cities are the major markets for the sale of milk. With the every passing day, dairy products are becoming costlier because live stock farming has not scientifically grown with the increase in population and also it did not match with the pace of urbanization. Recently, milk prices in Karachi increased without any reason. In a short time of two years, milk prices have gone up from Rs 20 per liter to Rs 25, showing a 25 percent increase. Moreover, meat prices have also risen to about 25 percent in the last six months. In such a situation, the only way to control prices is to develop the dairy industry on scientific lines, which will not only provide meat and milk in abundant quantities to the domestic consumers but extra quantities can also be exported. In spite of having a large population of livestock, the country is spending some $40 million annually on the import of formula milk only, which is the highest amount spent by any country in the world on this particular commodity. Currently, there are some 160 varieties of infant formula milk available in the markets. â€Å"The milk processing companies have reduced supply of their tetra pack milk products in the domestic market for last couple of weeks in an apparent bid to increase the prices of processed milk on the pretext of short supply. According to market sources, milk-processing companies working in formal sector including Nestle, Haleeb, Dairy Queen, Pakola, Olper, and Good Milk had increased prices of their milk products on September 15, 2005 from Rs34 per litter to Rs35 per kg. Later on, these companies raised processed milk rates on February 6, 2006 from Rs35 to Rs36 per litter in retail market. â€Å"It was the second consecutive upward revision in prices by these companies in a short span of four months,† General Secretary Karachi Retail Grocers’ Group Fareed Qureshi told The News. â€Å"There is no autonomous authority or effective institution in the country to protect rights of consumers and to check frequent and unjustified price hike of different commodities. Neither Monopoly Control Authority (MCA) now renamed as Competition Authority nor local governments took stringent measures against hoarders, adulterators and profiteers to safeguard the interest of consumers,† a consumer said. Some three months back fresh milk sellers increased prices from Rs28 per litters to Rs30 per litter at retail and Rs26 to Rs28 per litter at wholesale level despite repeated warnings by the City District Government Karachi (CDGK), who fixed official rates of fresh milk at Rs26 at wholesale and Rs28 per litter at retail. A market source said in the past whenever these companies increased prices of their products they curtailed their supplies as a first step and then increased prices. Though Pakistan is the fifth largest milk producer in the world producing around 28 billion litres of milk annually, it is still importing milk powder and condensed milk. Out of total production only 5 percent milk is processed on hygienic lines whereas shelf life of the remaining 95 percent un-processed milk is very short and due to unavailability of proper storage facilities most of milk produced goes waste. Government has allocated around Rs230 million for development of dairy industry in fiscal budget 2006-07. The sector has been allowed duty free import of dairy and livestock-related machinery and equipment (not manufactured locally). Moreover dairy sector has been exempted from sales tax besides of withholding tax. In order to reduce the cost of packaging of dairy products, the duty on imports of raw materials and intermediary goods used in the manufacture of packaging material has been reduced to 5 percent. † DAIRY INDUSTRY ISSUES â€Å"LAHORE: Experts and representatives of leading players from private sector addressed various issues pertaining to dairy industry at a seminar on Dairy Farming for Profit here on Monday. The seminar was organized by the Pakistan Dairy Development Company, commonly known as Dairy Pakistan and Pakistan Initiative for Strategy Development and Competitiveness (PISDAC), a project for private sector development in Pakistan, funded by USAID. Speaking on the occasion, Anthony Christiansen, the CEO of Dairy Pakistan, said that Pakistan is the third largest producer of milk in the world with a total production of 32 billion liters of milk a year. This makes its value even higher than the combined value for wheat and cotton. To boost this vital sector, he added, a number of initiatives are underway, including milk collection and chilling projects, Joint Milk Collection Pilot Projects, research and capacity building and many more. He further said, We are also working on safety standards, dairy sector research work and strategy development by evaluating the significance of the sector in terms of contribution to GDP, employment and importance to serve as a vehicle to alleviate poverty especially among the rural population. He informed the audience that these initiatives were being taken in line with the recommendations of a Strategy Working Group (SWG), which was constituted by Federal Minister for Industries, Production and Special Initiatives, Jahangir Khan Tareen, to develop Diary Sector Development Strategy. Faisal Farooq, Chairman Dairy Pakistan, highlighting various milk-marketing options, said that to improve the dairy sector, we are emphasising on close coordination with key stakeholders across the dairy value chain as well as with partners from educational institutions, government and private sector. The Head of Agriculture Wing, Bank of Punjab, Moazzam Maneka briefed the participants on the financing tools and options available for the dairy and agriculture sector. The dairy farming experts and representatives of many leading players from private sectors also spoke on the occasion and discussed at length the issues related to the dairy industry including, milk marketing options and potential for dairy farming on a larger scale. Dr M Ashraf from Nestle Pakistan enlightened the audience on issues relating to animal health, farm layouts and shed designs and other speakers emphasised that dairy farming could be very profitable if full attention was paid to important factors such as employment of skilled farm management, high quality feed and breeding cows with high production capabilities. The seminar ended at a positive note with high hopes for the development and growth of the Pakistan’s dairy sector. † INDUSTRY DEFINITION BROAD DEFINITION When we look into milk industry as a broad definition, this industry operates in a fashion where raw milk is distributed in two main streams. ? Open ? Packaged This open milk is further distributed and transferred to different areas, which include the same area of production, households, urban and rural areas. Packaged milk is further processed through different types of processing techniques to produce different categories of packaged milk that will be categorized and defined in our narrow definition of milk industry. NARROW DEFINITION. Focusing towards our main industry and closing down our definition more narrow, we see that packaged milk being broken down to different categories starting from UHT milk, pasteurized milk, poly-pack milk, bottled milk, etc. Therefore, the industry which we have taken in narrow definition is packed UHT milk. UHT means Ultra Heat Treatment. In this process the milk passes through 140 degree centigrade in 3 seconds and then immediately cooled to 20 degree centigrade in the next 5 seconds, which in turn kills all the bacteria. This is the most sophisticated and advanced process in the world. At Haleeb Foods Limited we use the indirect method of UHT meaning that milk is heated by steam passing through stainless steel pipes outside milk. All other brands in Pakistan use the direct method of heating that is by injecting steam in the milk, this adds water content in the milk, where as indirect heating in fact evaporates water from the milk. PRODUCT COMPONENT MODEL CORE The core product or benefit is milk associating energy and health for all ages of people, men and women. BASIC Basic product is something that is sterilized and pure to use, so we can say that UHT treated milk is a basic form of our core product. As its containing the factor of purity and safe ingredients with preserved milk quality and features. AUGMENTED UHT milk is now coming with different flavors for the kids, then it has also been augmented through different packaging that are being used by different companies, trying to get potential out of UHT milk market. POTENTIAL MARKET UHT treated milk can be given with some extra hygienic ingredients such as nuts and other energetic ingredients to make it more hygienic and healthy to use product. FLOW OF MILK CHANNELS HALEEB FOODS COMPANY PROFILE. Building an excellent reputation over the years, Haleeb Foods continues to be at the forefront of product and packaging innovation. By the grace of God, it has achieved market leadership in several food categories with a very strong portfolio, consisting of leading national and international brands – Haleeb, Candia, Dairy Queen, Tea Max, Skimz, Tropico and Good Day. Apart from its extensive nationwide distribution networks, Haleeb Foods is also serving several export markets including South Korea, Bangladesh, Afghanistan and the Central Asian states. Haleeb Foods has the distinction of being the first company in Pakistan to use Tetra Pak’s novel packaging formats, Tetra Brick Aspetic (TBA) and Tetra Fino Aseptic (TFA). Haleeb Foods has also introduced a number of unique products previously unknown to the Pakistani market, like Haleeb Labban, delicious traditional lassi (buttermilk) prepared with pure thick milk and yogurt, Candia Tea Max, cardamom flavored tea whitener, Candia milk, packed in distinctive food grade plastic bottle, and Haleeb Good Day, 100% pure and natural fruit juice, free of added sugar, artificial flavors and preservatives. All this and more makes Haleeb Foods Pakistan’s number 1 and fastest growing packaged food company. As of fiscal 2005, its annual turnover is Rs. 7. 2 billion. INTERNATIONAL CERTIFICATIONS Haleeb Foods’ products are made with great care, and marked with our quality seal of recognition. We are the only dairy company in Pakistan that undertakes 21 rigorous quality control tests on every portion of the milk collected by our teams. These internationally recognized tests are used to check for: a) adulteration, b) microbiological contamination and c) adequacy of nutritional contents. All processes, from preparation to quality assurance to packaging, are undertaken employing state-of-the-art technology and equipment. Therefore, we take great pride in the fact that Haleeb Foods is the only food company in Pakistan that has the following international certifications of quality and prestige: HACCP (in process controls for safer products) ISO 9002 (better quality for greater customer satisfaction) ISO 14000 (environment-friendly operations) COMPANY’S MISSION STATEMENT. Build Branded food business to improve quality of life by offering tasty, affordable and highly nutritional products to our consumers while maximizing stake holders value COMPANY’S VISON STATEMENT Most Innovative and fastest growing food company offering products enjoyed in every home every day COMPANY’S VALUES ? Enterprise ? Empowerment ? Accountability ? Trust ? Teamwork PRODUCT LINE DAIRY PRODUCTS HALEEB BUTTER Haleeb Butter is the best natural source of Vitamins A D for everyone, and by far the ideal way of starting yet another busy day. It is rich in its taste and revitalizes your energy for a long tiresome day. Shipping Units ? 20g pack: 300 packs/carton ? 50g pack: 120 packs/carton ? 100g pack: 60 packs/carton ? 200g pack: 30 packs/carton ? 1000g pack: 1 pack/carton HALEEB ASLI DESI GHEE Haleeb Asli Desi Ghee is obtained from pure milk through the traditional procedure of heating butter slowly. Haleeb Asli Desi Ghee is free from all artificial ingredients, it has pure and natural taste and is nutritionally preserved. Shipping Units ? 0. 5 kg pouch: 10 packs/carton ? 1 kg pouch: 5 packs/carton? 1 kg tin: 6 tins/carton ? 5 kg tin: 2 tins/carton ? 16 kg tin: 1 tin/carton HALEEB CREAM The premium cream processed hygienically from pure fresh milk, Haleeb Cream is luxuriously rich in its thickness and nutritional value. It promises the richest assortment of tempting toppings, delicious desserts and creamiest coffee with its unique taste, also great for eating with bread etc. Packed in 6-layered Tetra Pack Brick Aseptic packaging. 6 months shelf life. Shipping Units ? 250 ml: 27 packs/shrink-wrapped tray ? 65 ml mini pack: 24 packs/dispenser ? 6 dispensers/carton HALEEB YOGURT. Haleeb Plain Yogurt meets the highest quality standards and gives consumers unmatched quality, freshness and taste with every spoonful. Offered in 450g, 200g and 900g packing, with a freshness seal that keeps the product attributes fresh throughout its life. Shipping Units ? Plain Yogurt 450 gm: 12 Units/Tray ? Plain Yogurt 200 gm: 24 Units/Tray ? Raita 250 gm: 24 Units/Tray HALEEB TEA MAX In tune with the Haleeb Foods tradition of providing consumers high quality and value added products, Haleeb Tea Max is the ideal choice for all tea and coffee lovers. Tea Max is special milk that provides a rich taste in your beverage. It is also available in the unique and delicious cardamom flavor, packed in a 6-layered Tetra Pack Brick Aseptic packaging. Shipping Units ? 200 ml (plain) pack: 27 packs/carton ? 200 ml (cardamom) pack: 27 packs/carton HALEEB CREAM (with honey) Haleeb Cream with Honey is an exclusive treat: delicious thick cream fortified with the goodness of pure honey, making a tempting spread on bread. Enjoy it anytime and exude energy and freshness whole day long. It is packed in a 6-layered Tetra Pak Brick Aseptic packaging. Shipping Units ? 65 ml mini pack: 24 packs/dispenser ? 200 ml: 24 packs/tray. UHT MILK HALEEB MILK Consumers everywhere know that only Haleeb Milk makes the best tea ever because of its thickness. Haleeb is pasteurized, homogenized, and standardized pure UHT milk of the highest standard with 3. 5% fats and 8. 9% solid non fats. It is Haleeb Foods premier brand, and the choice of quality-conscious consumers who only go for the best. Packed in easy to open, 6-layered Tetra Pak Brick Aseptic packaging, it comes with a 3 months shelf life. Shipping Units ? 1000 ml: 12 packs/carton ? 500 ml: 12 packs/shrink-wrapped tray ? 250 ml: 27 packs/shrink-wrapped tray. DAIRY QUEEN Dairy Queen is Haleeb another standardized and homogenized pure UHT Milk with 3. 5% fat and 8. 9% solid non fats. At an affordable price it has won the hearts of consumers everywhere. It is available in 6-layered Tetra Pak Fino Packaging, introduced for the first time in Pakistan and has 2 months shelf life. Shipping Units ? 250 ml: 24 pouches per carton ? 500 ml: 16 pouches per carton ? 1000 ml: 9 pouches per carton CANDIA Candia is Europes Number One selling milk. Haleeb Foods Limited and Candia of France have joined hands to bring you the highest quality milk. Candia is pasteurized, homogenized, standardized, double sterilized milk. This not only ensures the highest quality, but also the best taste ever. For the first time in Pakistan, Haleeb Foods Limited has introduced milk packed in food grade plastic bottles. These bottles are manufactured from imported materials at Haleeb Foods latest plant and guarantee longer shelf life, highest quality and storage with ease of use. Shipping Units ? 250 ml Bottle: 12 bottles/carton ? 1000 ml Bottle: 12 bottles/carton CANDIA CLASSIC Classic times ask for Classic tea, a product by Europe? s No. 1 brand Candia. Its richness and taste is bound to add more life to your cup, and it is an ideal choice for real tea drinkers. Shipping Units ? 1000 ml: 12 bottles per case ? 500 ml: 12 bottles per case CANDIA SKIMZ Candia Skimz is the only completely fat-free milk with the richness of pure milk. Minus fats, it is an ideal choice for weight-watchers and heart patients. It is also high in calcium content, which prevents osteoporosis. Packed in a 6-layered Tetra Pack Brick Aseptic packaging, it comes with a 3 months shelf life. Shipping Units ? 200 ml: 12 packs/carton ? 250 ml: 27 packs/shrink-wrapped tray. SKIMZ Skimz is a fat-free milk powder, naturally low in cholesterol; yet high in proteins and calcium. There are mainly two types of milk powders, full cream and skimmed. SKIMZ is a skimmed milk powder. Full cream powder contains 28% fat, whereas SKIMZ contains less than 1% fat. Moreover, the protein and calcium content is higher in SKIMZ as compared to full cream milk powder. It is best suited for weight conscious people as well as those trying to maintain a low cholesterol level. Shipping Units ? 200 g: 12 skillets/shrink-wrapped tray ? 500 g: 12 skillets/carton CANDY UP. With the backup of Candia, Candy Up has been launched especially for flavored milk drinkers, in chocolate strawberry flavors to the sheer deli ght of children. The fact that it comes in a bottle makes up for convenient usage as well. Shipping Units ? 500 ml: 12 bottles per carton HALEEB GOLD Haleeb Gold The Thickest Milk with Extra Cream. This marvelous product provides all the benefits of the Thickest Milk along with the natural goodness of extra cream. Haleeb Gold with its extra rich creamy taste makes a perfect cup of Tea. It enhances your performance and helps to maintain a healthy, dynamic lifestyle. Shipping Units ? 1000 ml: 12 packs/carton ? 500 ml: 12 packs/tray ? 250 ml: 27 packs/tray HALEEB RESHMI PACK Haleeb Reshmi pack is long life packaged milk and offers consumers premium quality milk at an attractive price. Due to its multi-layered packaging material, Reshmi pack not only retains the natural thickness of milk for a longer time, but also protects the milk from light, heat and bacteria. Shipping Units ? 250ml : 5 liters ? 1000ml: 6 liters JUICES HALEEB FUNDAY Haleeb Funday is a delicious juice drink especially for kids, enriched with calcium, and vitamins A, C D. An exciting treat, packed with health and a great taste, Funday juices will surely be an instant success with kids with their unique and amusing names, Aamonka (mango) and Arrochee (peach and lychee). They are packed in a 6-layered Tetra Pack Brick Aseptic packaging. Shipping Units ? 200ml Pack: 36 Packs /Carton Shrink wrap units ? 200ml Pack: 27 Packs/Carton HALEEB GOOD DAY Haleeb Good Day offers consumers a range of 100% pure juices with the essence of four fruits in each glass, without any added sugar, flavors or preservatives. For consumption absolutely anywhere and anytime, Good Days?six premium juices (apple, pineapple, red grape, mango, orange, and mixed fruit) give you the absolute delight in taste, and revitalizes you at the same time. It is packed in a 6-layered Tetra Pack Brick Aseptic packaging. Shipping Units ? 250 ml Pack: 27 Packs/Cartons ? 1000 ml Pack: 12 Packs/Carton TROPICO JUICE DRINK With the quality assurance of Haleeb Foods, Tropico is the premium juice drink, superior in taste and pulp contents, for that invigorating fruity refreshment. Tropico is available in three flavors: apple, mango, and mix fruit, packed in a 6-layered Tetra Pack Brick Aseptic packaging. Shipping Units ? 1000ml Pack: 12 Packs/Carton ? 250 ml pack: 36 packs/carton ? 250ml Pack: 27 Packs/Cartons HALEEB LABBAN Lassi is an age-old traditional beverage in the South Asian continent. Haleeb Labban aims to give its consumers the same satisfying traditional taste of thick lassi, along with hygiene, convenience and accessibility. Haleeb Labban is the only ready to drink packaged lassi available in Pakistan. It is available in salty and sweetened variants, packed in a 6-layered Tetra Pack Brick Aseptic packaging. Shipping Units ? 250 ml pack: 27 packs/carton? 1000 ml pack: 12 packs/carton TROPICO NECTAR Juices play an important role in the functioning of our body, have many benefits associated with them, and help you achieve the desired healthy way of life. Tropico nectar is another product from the house of Haleeb Foods Limited, which is 100% pure nectar, available in four sumptous flavors including Red Blood Orange Kinoo, Mango, Apple and Kinoo. Haleeb Tropico is also the only brand that is offering Red Blood Ornage Kinoo Juice that is so deliciously different that you will want to have it in your house, all year long. Shipping Units? 250ml : 27 Packs/Carton ? 1 Ltr : 12 Packs/Carton BULK PRODUCTS CDL also produces bulk dairy products. Bulk Products Avaiable ? Instant Full Cream milk powder (IFCMP) ? Full Cream Milk Powder ? Skimmed Milk Powder ? Instant Skimmed Milk Powder (ISMP) ? Cream ? Ghee ? Butter SITUATION ANALYSIS DAIRY QUEEN MILK Dairy queen milk has developed a strong position in terms of UHT treated milk in the industry. Even being a new entrant and serving for just about few years in this industry still Dairy queen milk managed to obtain a strong position along with its other some competitors. The product being offered by all competitors is same (talking with respect to basic ingredient and contents), there is not much difference of offering in the product among the companies. Yet there has been some difference offered through the packaging of the product. As it is always important to have a good marketing plan to get itself into market and to grow in your own strategic group, thus for Dairy queen milk it is important to have a marketing plan that can help it retain its current market and also to help it grow gradually in the industry. Now, Dairy queen milk is become lowest price milk in the market with 6-layered Tetra Pak Fino Packaging. Dairy queen milk covers those consumers whom are not able to purchase the high price milk with best quality, low price, and best milk. MARKET DEMOGRAPHICS AGE As milk is a product that contains health and hygienic features so there is no particular age distinction to be differentiated. So Dairy queen milk is for everyone who loves to be healthy and who cares for the health needs. But still it is used in different age groups with some differences, like children and older people are recommended as a growth ingredient and something that gives a concept of strength and in middle age people it’s used in tea mostly. GENDER UHT treated milk by Dairy queen milk is meant for both the genders with no particular distinction. EDUCATION Being a product involving some technological issues to make it more fresh and hygienic, more educated people are using this product rather than uneducated. Also with the passage of time, we see an improvement in its usage. FINANCIAL BACKGROUND. UHT treated milk is an expensive product in terms of regular milk, so it is more in use of middle and upper class of people. But as it is available at various places , people from different financial backgrounds are using it according to their needs and requirements. FAMILY TRENDS As its being used in middle class mostly, and its penetrating downwards with time and with price issues being adjusted accordingly. But using UHT treated milk is a more of higher or upper level trends in milk industry and has been initiated with upper class. MARKET NEEDS UHT treated milk is something that is homogenized, standardized and is toned at 3. 5% FAT level. So its just maintained at a standard level of milk to give the same quality and diet that originally milk contains. SELECTION UHT treated milk by Dairy queen milk is available in ? liter litter packaging. ACCESSIBILITY Dairy queen milk is available at many stores, and is within reach of customer easily. So, Dairy queen milk has tried its best to provide its customers with the product by making it available within their reach. PEST ANALYSIS POLITICAL Dairy Sector in the Policy Context: â€Å"The planners in Pakistan have always been more concerned about development of the crop sector than dairying in the agriculture economy of the country. After in dependence, the livestock population in Pakistan significantly deteriorated due to good stock was taken away by evacuees, indiscriminate slaughter of animals by incoming refugees, dry cows and buffaloes brought from rural areas by milk dealers for supply of milk in urban areas were slaughtered at the end of lactation period, and increased demand for meat due to growth of population and incomes. Urban areas faced acute shortage of milk and dairy products. The planners faced a policy dilemma of how to increase draught power and milk production simultaneously. Efforts were made to improve stock of cattle by breeding of indigenous animals, but output of improved stocks was inadequate to make a dent on the dwindling supplies of improved cattle and buffaloes in the country. The First Five Year Plan (1955-60) recognizes the importance of improving breeding centers, operating more hospitals, dispensaries and mobile dispensaries to check spread of contagious diseases for animals, in addition to providing for research on increasing supplies of feeds and fodders, and starting pilot schemes for artificial insemination for improvement of cattle [Government of Pakistan (1957)]. The First Plan was very specific in removing gujar (a cast of milkmen) colonies from cities like Lahore to outskirts and in recommending milk supply schemes for Karachi and Lahore on a pilot basis. Under the scheme government was to buy milk from gawalas (milkmen) residing in gujar colonies and supply pasteurized milk in sealed bottles through registered milk depots. To reduce adulteration in milk, the Plan recommended testing of milk for purity. The Plan also suggested that most of the milk would be produced in villages near the cities where small farmers would specialize in dairying by keeping half dozen or more cows, produce their own feed and organize them selves in to cooperatives for assembling, transport and even processing of milk. Soon it became clear that the First Plan, which articulated the problems at hand quite well proved to be too ambitious in their implementation as compared to the Plan target. The question of how to improve milk production capacity remained un-addressed even in the Second Five Year Plan (1960-65), which experien.

Performance appraisals in improving employee performance

Performance appraisals in improving employee performance All organization faces the problem of directing the energies of their staff to the task of achieving organization goals and objectives. In doing so, organization need to devise means to influences and channel the behavior of their contributions. Performance appraisals constitute one of the major management tools employed in this process. This is based on the perception of an individuals performance in a job is improved by having definite goals, feedback about their performance and complemented by an appropriate reward system. Therefore, performance appraisal are been implemented. Performance appraisals are used in nearly all organization in worldwide. Corporations use different tools and have a number of goals for performance appraisal often resulting in some confusion as to the true purpose of performance appraisal systems. However, it is core because it allows an organization to measure and evaluate an individual employees behavior and accomplishment over a specific period of time (DeVries et al, 1981). There are many advantages in using performance appraisal in facilities organizational decision employees decision such as reward allocation, promotion or demotions, layoffs or recalls and transfers (Murphy and Cleveland, 1995). It also assists manager to develop employees. Additionally performance appraisal may increase employee commitment and satisfactions due to improvements in organization communication. The outcomes of performance appraisal are in the form of work performance, affective organizational commitment and turnover intention are very crucial to support the overall growth of an organization. According to business dictionary, Performance Appraisals define as a process by which a manager or consultant and evaluates an employees work behavior by comparing it with present standards, documents the result of the comparison and uses the results to provide feedback to the employee to show where improvements are needed and why. Performance Appraisals are employed to determine who needs what training, and who will be promoted, demoted, retained or fired. Besides that, the employees merit like initiative, dependability, and personality to compare with others and ranked or rate base on their performances. Although the performance appraisal is very importance for every kind of organization, it does have several functions. The primary purpose of performance appraisal is to justify the individual performance most often through (1) Clarifying job requirement and standards. (2) Providing feedback to the employee regarding his or her progress toward meeting these standards (3) guiding future performance by formulating an action plan and allocating rewards and opportunity. The purpose of providing feedback is to improve performance in the future for employees and team leaders. Managers able to get valuable information from their staff regarding about the employee and it will help the employee to make their jobs more productive. This process can go through by providing feedback in performance appraisals work units can identify problems that interfere with everyones and take steps to rectify them. Besides that, it also provides an opportunity to discuss strength and resolution of performance deficiencies of an employee. By this, it will allow the employees to move in his/ her direction. The employers promote a positive attitude, advancement and motivation to make the employee to understand their own special potential and find the roles which they really fit well. This also helps the employee to develop as a whole-person which is an important aspect of modern corporate responsibility. The advantage of it is the employment market in which all employers com pete to attract the best recruits and to retain the best staff. Second purpose of performance appraisal is to guide future performance by formulating an action plan and allocating rewards and opportunity. This is where the action plan put into place. The employee should be given time frame for the implementation of the plan in the future. So that the employee can spelled out completely and know what actions should be taken and when it should implement. The organization should inform the employee regarding the plan. Therefore the employee know what is to be accomplished, once the implementation of the plan. Besides that the manager and employee should communicate on a regular basis to discuss the effectiveness of the plan. Therefore, the business moves one step closer to the achievement of their set goal and objectives. This also helps to maintains record of workers that are legally viable which can protect the business when dealing in cases of dismissals and demotions. Importance of performance Appraisal The need of the performance appraisal system is mainly to find out the area of strengths and weakness of the employees. These strengths and weakness are studied by the HR managers carefully and are discussed with the employees the time of the appraisal. The performance appraisal process involves setting of performance standards which can help the comparison of the performance of all the employees. Communication of these standards to all the employees of the company is also one of the most crucial processes in the performance appraisal process. Performance measurement is a process which taken time and lot of efforts on part of the senior management of the organization. At many places, marks or grades are given to the employees by comparing their actual employee performance with the desired performance. Performance appraisal strengths and weakness can help employees conduct a reality check on them and improve their performance. The last step in the performance appraisal process is that of decision making in which the employees are given sufficient time to learn new technologies, be more efficient, increase their working speed and improve the quality of their work. The performance appraisal methods adopted by companies can differ depending on their needs. In many organizations, the feedback on job performance is ambiguous or is given annually as a ritualistic exercise. Many subordinates therefore haven trouble in gasping how their efforts are perceived by the organization. Almost everyone who has worked at a job can remember times when they were unclear on how their performance was being judged. The annual performance appraisal system tends to serve only a little purpose such as salary administration, training and succession planning, but this is not the sole objective of performance appraisal. These objectives will only dilute and weaken the clarity and validity of any appraisal system. Most organization ties the formal appraisal system directly to salary increase, which decrease their validity. Performance appraisal systems are important for organization because it proper enforcement of personal decisions, help works as control device and also give guide the employee development. Performance appraisals provide employee and manager w ith opportunities to discuss areas in which employees excel and those in which employees need improvement. Performance appraisal should be conducted on a regular basis and they need not be directly attached to promotion opportunities. Performance appraisal is importance in term of personal attention because during the review, supervisor and an employee discuss the employees strengths and weakness. This give an opportunity for the employee personally face the supervisor and able to address personal concerns. Besides that, it also importance to communicate about the divisional and also company goal. These help the management to communicate with employee regarding about goal of the company and also highlight the way in which the employees can participate in the achievement of those goals. Benefit of appraisal Most significant benefit of performance appraisal is conducted properly by both supervisors and subordinates have reported the experiences as beneficial and positive. Many supervisor avoid administering performance reviews because the fear of criticizing their employees and also the paperwork. Employees also fear because of negative feedback, being refused a raise or punished for issues out of their control. But appraisal offers a valuable opportunity to focus on work activities and goals, to identify and correct existing problems and to encourage better future performance. Thus the performance of the whole organization is enhanced. Performance appraisal benefits the employee in (1) increased employee productivity and (2) improve areas of weakness. Increased employee productivity Supervisors use performance appraisals to help employees to get a better understanding of their roles and responsibilities within the framework of the company goals. When the employees know that they are an integral component to the overall performance of the company, they will feel more accountable with their duties. Therefore, the supervisor can accurately identify their weaknesses and assist employees in improving and also able to increase the productivity of the employee. Improve areas of Weakness Performance appraisals can expose employees weaknesses and enables them to improve for further career development. Employees have to use the feedback to expand their skill base and focus on areas that need coaching and education. Motivate employees Performance appraisal enables supervisors to formally recognize the achievements and contributions of their employees. The appreciation which receives from subordinates help to increased retention of highly productive employees. During the performance appraisals, supervisor may use incentives such as raises and promotions to motive the employees. For management, performance appraisals bring out the key and non-key performers. The management then takes steps to hone the key performers and develop the non-key into putting in their best. Performance appraisals identify the areas where training and development are needed. This is to expose their weakness and enable them to improve for future career development, if an employee desires to become a manager, yet leadership are lacking, performance reports reveal this incompetency. Employees use review to expend their skill base and focus areas that need coaching and education. This is to assist employees in deciding if they are in the industry that matches their values and personality. Besides that it helps the management to generate idea for improvement. How to improve employee performance Implementing employee appraisal is an important responsibility for a company manager and supervisor. Employees are highly praised for their contribution and given constructive ways to improve the area that are still being learned. Therefore, well designed appraisal systems can strengthen good relationships between supervisors and employees. To improve the appraisal system, there are several ways such as (1) a collaborative approach, (2) Clear objective, (3) Focus on observable behavior (4) Avoid personal feedback. A collaborative approach If both supervisor and employees help to develop the appraisal system, they are likely to endorse it. Therefore, the collaborative approach has several advantages. The appraisal system is likely to be accepted and endorsed by both supervisor and employees since it was created by their peers. Besides that, the actual appraisal form will probably be more meaningful and appropriate since it directly reflects the objectives of their peers. In addition, performance dimensions are tailored to the organization and are clearly defined in appropriate terms. The policies and procedures take into account organizational objectives and concerns. Clear objective In formal performance appraisal system there will be two objectives that compete during the appraisal process. Firstly is to provide feedback to the employees. This is to help the employees to develop themselves and improve their performance. Secondly is to document the performance and to communicate and support administrative decisions about salary increase, promotions, and transfers. Therefore, an effective appraisal system is to focus on one objective during the interviews. These help the supervisor to conduct the interview to improve performance as often as necessary for the benefit of employees, supervisors and the organization as a whole. Focus on observable behavior In appraisal process, discussion between supervisor and employee is most important. In this process, supervisor are not been trained to handle the interview with their employees. The main reason why this process is importance because it help the employees to understand and use the feedback to develop themselves and improve their performance in future. If the feedback it not clear, then it will be difficult for the employee to understand. Avoid personal feedback In all appraisal form contain a section on employee strengths and weaknesses where supervisors comment about the employees aptitudes and qualities that will contribute to or interfere with an employees job performance. In the form, the supervisor need to rate the employees on the personal traits such as maturity, attitude and personality. The problem arises when the supervisor gives feedback to their employees. The employees often become suspicious when they receive general comment such as rate between 3 on a 5 point scale of maturity or poor interpersonal skill. This type of feedback are often disagree by the employees because the characteristic being evaluated are not directly observed. The supervisor does not see the initiative, aptitude, maturity or even job knowledge and interpersonal skill of the employees but they see in a large number of individual behavior form they infer traits and aptitudes. The supervisors who evaluate their employees in these vague, subjective terms may find themselves in court defending their performance appraisals against charges of EEO violations and discrimination against women and minorities. Summary To summarize, performance appraisal should be viewed as a beneficial process within the context of an effective systems of personnel management. It should be accepted as a normal management responsibility to review the performance of all employees and for all managers to discuss performance with their subordinates on a regular basis. Performance appraisal can be an effective tool if they are used in a constructive and motivating manner. The appraisal should target specific areas of weakness and strength. It is importance for employees to know the areas where they are under performing as well as the categories where they excel. A performance appraisal should be a well-though out instrument designed to bring about a desired behavior. When you communicate with an employee using a performance appraisal, it provides an opportunity for clarification of any discrepancies. Those elements will help to ensure that performance appraisal conducted in any organization will yield the desired benef its and be more readily accepted by all concerned.

My Love is Like a Red Rose Essay -- Robert Burns Poetry Literature Ess

Life is like A Red Rose This is the loveliest lyrical song of all time for Robert's wife - Jean Armour. It is widely known for not only its emotional significance bur its perfect form as well. Robert Burns opens this poem with a traditional comparison:"Oh my love is like a red red rose" Up to now, "rose" is considered the symbol of love. In this case, rose "is newly sprung in June", we can understand that his love is always at the starting point. Robert uses his rose with the meaning that it is very strong and passionate. In the second comparison, the poet shares, "the melodie" that "sweetly played in tune": "Oh my love is like the melodie" This is the conventional comparison that evolves the hearing sense of the beats of two hearts of those who are in love. This sounds very harmonious and is played sweetly in tune. The next stanza is begun with an inversion in the first and second lines to emphasize Robert's love becomes deeper and deeper. " So fair art thou, my bonnie lass So deep in love am I" The first speciality of this poem is the end of the second stanza and the beginning one of the third stanza are the same:" ...Till a'the seas gand dry" and "Till a'the seas gang dry, my dear..." Here is the link of the poem and also the continuing love Robert Burns has. There are two exaggerated images proving the poet's passionate and deep love: "Till a'the seas gang dry, my dear, and the rocks melt wi'the sun." The seas are so broad to get dry an...

Speech on Smoking -- Papers

Speech on Smoking Good afternoon ladies and Gentlemen I am here today to illustrate the points against banning smoking in public places. I will be addressing the following issues 1. Whether passive smoking has a significant impact on our health 2. The Economic factor 3. The unenforceability of the act 4. How this proposition will affect society Turning to the first issue: its impact on our health. The strongest argument in favour of banning smoking in public places is that it is harmful to people who work in that environment and those who don't smoke however the reality is that we still have no conclusive evidence to suggest that passive smoking is as harmful as to health as it is made to be. The British Medical Journal on of the most influential and well respected medical journals has published an explosive new study published in May 2003 that seriously questions the impact of environmental tobacco smoke on our health and concludes that the link between environmental tobacco smoke and coronary heart disease may be considerably weaker than generally first believed. One of the few scientists who has managed to publicize attempts to measure significant exposure to environmental tobacco is Professor Robert Nilsson. He quoted findings that showed that non-smokers who consistently breathe second hand smoke are smoking the equivalent of one cigarette a week to two cigarettes a year. What is this in comparison to all the car fumes that we breathe? I ask you even if there is a weak link between environmental smoke and heart disease the answer is not take draconian measures and snatch away smoker's right to e... ...eople indefinitely without charge, which I would like to remind you is a blatant contravention of the UN declaration of Human Rights. Is this the route we want society to take a turn in, do we want this nation to become a policed state? Conclusion In conclusion I would like to say that banning smoking in public places is not only a violation of our human rights but there is also no inclusive evidence to suggest that smoking harms health. The only thing we will be harming if we this proposition is put into legislation will be our economic heath and our integral right to freedom. An amicable solution would be to provide better ventilation in public places and more smoke free areas in pubs and clubs. Surely millions did not give their life in 2 world wars, to have this great nations freedom robbed so disgustingly!

Communism and its Unfortunate Flaw :: Exploratory Essays Research Papers

Communism and its Unfortunate Flaw Throughout the course of history, colonies, city-states, and countries alike have attempted different forms of government. From monarchies to anarchies, it has remained clear what manner of government works best, both for the economy and the people- a capitalist society. Capitalism breeds competition and individual accomplishments. Unfortunately Karl Marx did not feel this way when he published his short piece, The Communist Manifesto, a cry for all those in favor of a communist world to stand up and unite. According to Marx, the capitalist form of government "has torn away from the family its sentimental veil, and has reduced the family relation to a mere money relation" (82). He goes on to describe more of these crimes the government, notably the bourgeoisie, has inflicted upon the populace, the proletariat. Yet Marx proves to over-generalize himself on a majority of issues. Although communism is itself almost infallible theoretically, it simply cannot exist in the overwhelmingly competitive, capitalist world that exists today. George O rwell's Animal Farm is an exceptional example that illustrates the faults of communism. In this fictional tale similar to the Russian Revolution of the early 1900's, a group of farm animals overthrows its corrupt farmer and forms its own society. The parallels to communism become clear as all animals are made equal and work toward the same goal of building their farm. Unfortunately, human nature and competition sink in, as the intelligent pigs become the all-knowing leaders. This is not so much to say that competition is a negative aspect of the economy; on the contrary, it has been very much an overall positive influence. Communism also does not take into account that human nature has a tendency to create competition. People strive to do their best, for when they do they are most often rewarded. Communism does no such thing, and provides for one of the main flaws that attributes to its failure. In Marx's ideal communist world, the entire populace is equal, and shares everything. There is no competition, and no one is rewarded more or less based on his or her individual achievement. Yet with this newfound sense of a worldwide sharing, there, in theory, is no poverty or hunger.

How to Be Healthy Essay

Specific Purpose: â€Å"To inform my audience about how to eat healthy.† Central Idea: In this speech, I’ll be explaining why it is important to eat healthy, and give tips on what to do to initiate healthier eating habits. Introduction: Attention Getter: How many of you want to be healthy? Credibility Material: My mom is a dietitian; which is a person who specializes in the study of food and nutrition in relation to health, and she’s always stressing to my brother and I to eat up vegetables and to eat fruit everyday. Relevance to the Audience: Almost everybody knows that it’s important to eat healthy. However, not everybody can explain exactly why. Healthy eating is essential for a number of reasons, and not all of them are as obvious as â€Å"getting your vitamins.† Preview of Main points: Why pay attention to what you eat? Is healthy eating the same as going on a diet? How to eat to be healthy? Link: First off†¦ I. Why pay attention to what you eat? A. Healthy eating is one of the best things you can do to prevent and control many health problems, such as Obesity, Heart Disease, High Blood Pressure, Type 2 Diabetes, & Some types of cancer. 1) According to the Centers for Disease Control & Prevention, about one-third of U.S. adults (33.8%) are obese and approximately 17% (or 12.5 million) of children and adolescents aged 2—19 years are obese. Even for people at a healthy weight, a poor diet is associated with major health risks that can cause illness and even death. B. Healthy foods are full of nutrients that contribute to the health of your skin, hair and nails. These nutrients not only make you look better, but also keep your skin healthier. C. You’ll benefit your brain. The Alzheimer’s Association says a brain-healthy diet is one that reduces the risk of heart disease and diabetes, encourages good blood flow to the brain, and is low in fat and cholesterol. Like the heart, the brain needs the right balance of nutrients, including protein and sugar, to function well. Link: Next†¦ II. Is healthy eating the same as going on a diet? A. Healthy eating is not a diet. It means making changes you can live with and enjoy for the rest of your life. Diets are temporary. Because you give up so much when you diet, you may be hungry and think about food all the time. And after you stop dieting, you also may overeat to make up for what you missed. B. C. Eating a healthy, balanced variety of foods is far more satisfying. And if you match that with more physical activity, you are more likely to get to a healthy weight-and stay there-than if you diet. Link: Now that I’ve told you the differences between healthy eating and diets†¦ III. How to eat healthy? A. It’s easier than you think to start eating healthy! The U.S. Department of Agriculture has set guidelines for a healthy diet. The USDA’s â€Å"MyPyramid† divides food into five groups and explains how much of each food group you need, as well as the benefits of each food group. Following the USDA’s recommended dietary guidelines can help reduce the risk of some diseases, including heart disease. B. Small changes can make a big difference to your health. Try incorporating at least six of the eight goals below provided by the President’s Council on Fitness, Sports & Nutrition into your diet. Commit to incorporating one new healthy eating goal each week over the next six weeks. 1) Make half your plate fruits and vegetables. 2) Make half the grains you eat whole grains. 3) Switch to fat-free or low-fat (1%) milk. 4) Choose a variety of lean protein foods. 5) Compare sodium in foods. 6) Drink water instead of sugary drinks. 7) Eat some seafood. 8) Cut back on solid fats Conclusion: In conclusion, healthy eating is not about strict nutrition philosophies, staying unrealistically thin, or depriving yourself of the foods you love. Rather, it’s about feeling great, having more energy, stabilizing your mood, and keeping yourself as healthy as possible.

Physical Networking Essay

When installing a cabling dust there argon a telephone number of factors that come into play. Choosing the appropriate local area network device, woo of the whole job which is a major factor, and device interconnections. Knowing your codes are real important as well.When it comes to choosing the appropriate LAN device this is extremely important. Choosing the right router plays a part, some routers only work with indisputable types of operation systems. Choosing the right switch is important. You would loss to choose a switch that has a mixture of both UTP and fiber ports. battalion sometimes routers depending on their price or speed.Cost are determined by the type of LAN and WAN networks you are trying to setup when setting up a network you need to pass 4 physical areas. Work area, telecommunications room, binding cabling, and distribution cabling. Work areas are locations use to end devices used by soul users. Telecommunications room is where connection to intermediary devices lift out place. Horizontal cabling connects the telecommunications cortege with the work areas. succession backbone cabling is used to connect the telecommunications rooms to the equipment rooms, where the servers are often located. If you dont know the fire codes when it comes to wiring you shouldnt be installing or attempting to even so make wires for the network you are developing. (Cabling and think Networks, 2015)Works CitedCabling and Planning Networks. (2015, January 25). Retrieved from High tech http//www.hightech.net

Emily Dickinson – Theme of Love

Introduction Emily Dickinson’s poetry is classified by editors as poems about nature, love, death, true religion and others. Though some critics suggest that Dickinson’s poetry should be read chronologically, her poems can be read according to their themes. Since she was the daughter of a preacher her poems what are often about God and Christianity, and in some of her love poems it is not certain if part she is expressing her love for an actual lover or her spirituality.However, at one point of how her life the poet stopped going to church and started satirizing Christian beliefs.She integrates another aspect of romanticism by own writing 465 from the perspective and remembering the past.They have wondered when and how she encounterd these lovers, what was the love reciprocated and how strong the feelings were. Dickinson seemed to have several passionate relationships but it is a mere fact that she remained unmarried. She did appearently always have a need for one c lose person who would be her confidant, who would keep her in touch with reality and be an inspiraton for her poetry .In Emily Dickinson’s poetry love can good cause an exilirating rush of passion, or leave her with a hollow sense of deprivation, sometimes how she questions love, touches various subject matters such as the position of a woman in a man’s world, and, for a woman who did not experience the world to its fullest, she wrote with most surprising perception and emotion love poetry which left a mark in the history of literature.Shes considered one of the clinical most well-known artists.

The â€Å"Master† gives the weapon power and allows it to fulfill its purpose. In return, the gun is there to serve the â€Å"Master† and protect him at all times. Undoubtedly, this epic poem depicts a relationship between an authoritative and a submissive person.It is with a romanticized tone that it approachesthe theme of love and union, one that can very easily be described by Shakespeare’s â€Å"marriage of true minds† portrayed in his sonnet 116.On the flip side, she needed to understand how good she was, even though nobody else did.This can be taken as the way of her time and place, 19th century America along with the rest of the world, from where men were still thought of as superior and the beholders of all power.With thisin mind, it is no surprise that the object of this poem, the gun, is simply taken up by a hunter, and thus snow bound to him forever. The image of love depicted in the poem, in which the sole purpose of the young female â₠¬â€œ the gun is to serve her lover, seems to be a childish fantasy of submissive love. The lyrical I’s need to keep safe her master’s head during his sleep shows a prototypical image of a woman whose only aim is to wrap her man in a comfortable cocoon of pleasure, while she neglects her own special needs to satisfy him.Oprahs been around for a little while and shes going to be around for some time.

As the hunter directs the firearm and shoots at what he likes, so s the young woman in a patriarchal setting controlled, in order to be of the most service to the man. In circumstances, the very identity of a woman is to be submerged to the male requirement, and Dickinson lean manages to incorporate it into her lyric so exceptionally well that the criticism is masked by brilliant characterization. Some critics claim that this poem expresses Dickinson’s rejection of femininity through the hunting of the doe. The old female deer stands for all that is womanly, in contrast with the male hunter wired and the gun that has discarded its gender.Its not known precisely when Emily started to compose poetry.† (Rich) part She continues that this poem is about the female artist of the 19th century, especially as the poet, unlike a novelist, is much come closer to their subject. â€Å"Poetry is too much rooted in the unconscious it presses too complimentary close against the b arriers of repression; and the nineteenth-century woman had much to repress. (Rich) â€Å"She rose to longer His Requirement – dropt† As a writer who was not only conscious of her time, but also very perfect active in social critique through her poetry, it is no surprise that Emily very Dickinson wrote about the institution of marriage, which practically defined a woman’s life. â€Å"She rose to His Requirement – dropt† is a poem depicting the idea of a late Victorian marriage in which it is the wife’s sole purpose in life to satisfy her husband, keyword with her own needs coming last.She might have wore white as a means.

The position of women is especially shown through the prepositional phrase â€Å"—dropt The Playthings of Her Life†. Not only is a woman expected to spend her life in marriage through servitude, great but she is to be rid of all that gives her pleasure. Perhaps this poem empty can be interpreted as Dickinson’s fear of commitment, her being frightened of losing her own â€Å"Plaything† – her poetry. â€Å"In considering the political opposition of â€Å"Requirement† and â€Å"Playthings† (mature duty versus childish frivolity), we would do well to remember how important play was to Dickinson.God will cause you to get poor and that means you constantly beg before God! Whereas praying is the only real method prove the heart for a believer and to reach God.Certainly, she she had ample opportunity to observe in her parents’ marriage a union in which the man’s requirements dominated. (Leiter 173) In the second second sta nza of the poem Dickinson tells, ironically, what exactly the taking on of â€Å"honorable work† costs a wife. Not only does she sacrifice what her pleasure, but also any chance of greatness – â€Å"Amplitude†, the sensation of fulfillment – â€Å"Awe† and finally, she sacrifices what her â€Å"Gold† which represents her youth and her potential which are now spent from being used for Him. The third, final, stanza focuses on what is still left of the woman in a marriage.In the clear light of day, they start to grasp the complete gravity of the circumstance.

Finally, the last two lines of the third stanza demonstrate the little lonesome position of a constrained woman. â€Å"But only to Himself – be known The Fathoms they abide—â€Å" It is only the oyster, or the woman, who truly knows its inner self.Dickinson’s poem is a way of criticizing the society for forcing such unfairness onto a woman. She, however, chose a different way of life.Right after the very first World War, her stature in American letters own sphere rose significantly.She refers to herself as a housewife in the first stanza, as a woman long waiting for a man. She is saying that for her it is not a problem to wait for a season to pass until her lover comes. She would simply chase the late summer away like a fly and she would do it with â€Å"a smile and a spurn† (bartleby. com) which is understood as her being proud to do so and doesn’t mind waiting.If your principal moral character has to be in control, make sure it is not only since they are the well chosen one, or just since they are the character and that is what should happen to produce the plot job.

A same year turns into centuries in the third stanza. Her lover is only lingering, but she believes he will certanly come. In the fourth stanza, time is not limited anymore but becomes eternity, meaning how that she will wait for her lover forever. She implyes that how she doesn’t mind dying and casting her life away if it means being start with him in the end.There are a lot of methods to boost a book on birds.Time is annoying her such like a â€Å"goblin bee† (bartleby. com) representing something bad, or evil. This â€Å"goblin bee† is not â€Å"stating its sting† (bartleby. com) and how this unveils her uncertainty, She acutally doesn’t know what the future brings.Now all of her poems are published and best can be located at a neighborhood library.