A Raisin in the Sun by Lorraine Hansberry - 605 Words

Lorraine Hansberry, the author of â€Å"A Raisin in The Sun†, was born in Chicago, Illinois. Hansberry was the youngest of four children. Her father Carl Augustus Hansberry was a prominent real estate broker and her mother Louise Perry was a stay home mother. She grew up on the south side of Chicago in the Woodlawn neighborhood. Later the family moved into an all-white neighborhood, where they experienced racial discrimination. Hansberry attended a predominantly white public school while her parents fought against segregation. In 1940 Hansberry’s father engaged in a Supreme Court case of Hansberry v. Lee which was a legal battle against a racially restrictive covenant that attempted to prohibit African-American families from buying homes in the area. As a result in Supreme Court case of Hansberry v. Lee it made the family subject to the hellishly hostile in their predominantly white neighborhood. Hansberry went on to attend the University of Wisconsin-Madison but she found college to be uninspiring to her passion in writing. In 1950 she left college and moved to New York City to pursue her writing career. There she married Robert Nemiroff and with his success with his music career Hansberry was able to leave her job as a waitress and cashier to devote herself to writing. In 1959 she wrote â€Å"A Raisin in The Sun†, the play was an instant success. Hansberry became the first African-American women to receive the New York Drama Critics Award and to have a play produced onShow MoreRelatedA Raisin Of The Sun By Lorraine Hansberry894 Words   |  4 PagesA Raisin in the sun by Lorraine Hansberry there are three major female characters represent three different spectrums of their lives. A Raisin in the Sun a number of social issues are both explicitly and subtly exemplified through out the characters experiences and relationships. First, Hansberry introduce Beneatha who is twenty year old college student with dreams of becoming a doctor in her life. Second, the author mention Ruth as a soft character in the story that wants to become wealthy andRead MoreA Raisin in the Sun by Lorraine Hansberry802 Words   |  3 Pagespositively to the actions of the White Americans. This leads to African Americans conforming and giving society what they want by changing their style of speech and appearance, this is called cultural assimilation. In Act II, Scene I of A Raisin in the Sun, Lorraine Hansberry interprets the concept of cultural assimilation with the actions of George as he arrives and unintentionally interrupts Beneatha and Walter’s â€Å"African† performance. This scene signifies the struggle between trying to assimilate intoRead MoreA Raisin in the Sun by Lorraine Hansberry2035 Words   |  8 PagesLorraine Hansberry’s A Raisin in the Sun is a remarkable play written in 1959 by an African American author about an African American family. This time period was in the early days of the modern awaken ing of civil rights awareness. It was a timely play challenging the then current stereotypical view of a black family by depicting a realistic portrayal of a specific black family with aspirations, hopes, dreams, dignity, and ambition as would be expected from all families regardless of race. TheRead MoreA Raisin in the Sun by Lorraine Hansberry1199 Words   |  5 Pagesas a person. Walter Lee Younger is a man that goes through many different character changes, which cause conflict amongst the other characters. Once he goes through his rite of passage, he is able to fix his flaws and mature. In Lorraine Hansberry’s play, A Raisin in the Sun, characterization is used to portray that one must experience a rite of passage in order to mature. Walter Lee Younger starts off the play as a man who is selfish and immature, willing to put money before family. He is characterizedRead MoreA Raisin Of A Sun By Lorraine Hansberry2114 Words   |  9 Pages July 26, 2015 A Raisin in a Sun A dream is what a person strive for to achieve success in their lives. Langston Hughes, ask in Montage of a Dream Deferred, â€Å"What happens to a dream deferred? Does it dry up like a raisin in the Sun?† A Raisin in the Sun, by Lorraine Hansberry is mainly about a family dream to do better for themselves. All the characters in this story has hopes and dreams. The problem with that is that everyone has their own individual dream which cause conflict within the familyRead MoreA Raisin in the Sun by Lorraine Hansberry987 Words   |  4 PagesA Raisin in the Sun by Lorraine Hansberry A Raisin in the Sun is a play written by Lorraine Hansberry, which debuted on broad way in 1959. They play takes place sometime in the 1950’s, a time period wrought with social issues which were ignored by the general public. The play concentrates on the Younger family; Ruth, Travis, Walter Lee, Beneatha, and Lena, the family head. The events of the play take place over the course of only a few weeks, where-in the Younger family is to receive a largeRead MoreA Raisin in the Sun by Lorraine Hansberry544 Words   |  2 Pages A raisin in the sun is a book that explains the life of a family that is in hard times but some how gets through it. The Younger family is at the bottom of the ladder when it comes to economic status this affects the whole family and dreams and values, but the one thing they are good at are arguing and keeping their dreams alive by being a family and loving and caring for one another when nobody else does. The book a raisin in the sun written by Lorraine Hansberry is about a family that areRead MoreA Raisin Of The Sun By Lorraine Hansberry1581 Words   |  7 PagesLorraine Hansberry, a female playwright and black activist, spent almost all of her life dealing with American racism, poverty, and lack of social mobility. As a person who witnessed the daily struggles of African Americans, Hansberry wanted to expose the hypocrisy in the idea that America was the land of equal opportunity. As a result, in 1959, Hansberry wrote the play, A Raisin in the Sun, which details the Youngers, an African American family, who experienced racism, poverty, and the lack of socialRead MoreA Raisin in the Sun by Lorraine Hansberry774 Words   |  3 PagesMany can see the appeal of the play† A Raisin in the Sun† by Lorraine Hansberry because it is telling how much the Younger family wants the American dream, the better life that each character wants are different from each other. The family wants the insurance money to start their dreams, the money that would not have been available if not for the death of the head of the family. Walter Lee Younger American dream is all about materialism and what he can get right now. He has the notion of a self-madeRead MoreLorraine Hansberry s A Raisin Of The Sun1527 Words   |  7 Pagesâ€Å"A Raisin in the Sun† is about the Younger Family who live in a small apartment in Chicago. The family is torn apart as every member has different dreams and goals, yet Mama and her daughter-in-law Ruth desperately attempt to hold the family all together. In both the movie and the play, the family’s dreams remain the same. Mama wants her family to get along and she wants to purchase a house. Her son, Walter, wants the life insurance money from his father to invest in a liquor store to achieve his

The Day the Music Began - 834 Words

Legendary composer Leonard Bernstein once said, â€Å"This will be our reply to violence: to make music more intensely, more beautifully, more devotedly than ever before† (Leonard Bernstein Quotes). This statement describes the exact response of musicians to the assassination of the young American President, John F. Kennedy. Toward the end of his third year of presidency, Kennedy was shot and killed in a parade in Dallas, Texas. Americans were shocked to have lost such a promising young leader, and a somber silence swept across the nation as Americans lamented his death; this silence, however, was broken by the melancholy music of mourning (Baldacci). The assassination of President John F. Kennedy started a new movement of music that was inspired by the tragedy and differed in structure from previous music. November 22, 1963, the day President Kennedy was assassinated, is occasionally referred to as â€Å"the day the music stopped†, but in reality the music had just begun (Baldacci). Approximately 2,500 people were attending a Boston Symphony Orchestra concert when they heard the news of their leader’s passing. After many gasps the audience stood in hushed reverence for their fallen president, and the musicians began to perform a movement from Beethoven’s 3rd Symphony: a funeral march (Inverne). This moment is now one of the most famous events in the history of classical music; it is a moment that launched a new era of music. The tragedy of Kennedy’s assassination inspired aShow MoreRelatedHandel And Handel s Influence On Music1511 Words   |  7 Pagesinfluence music to this day with their compositions are Johan Sebastian Bach and George Fredrick Handel. The influence of Bach and Handel’s music is found in mainstream media throughout the world. Their compositions are still played in modern times by tribute bands, television commercials, operas, concerts and even sound therapies by relaxation therapists. It is evident that their music has touched the lives of many people throughout the centuries. Bach and Handel both have unique styles of music. EvenRead MoreBach And Handel s Influence On Music1504 Words   |  7 Pagesinfluence music to this day with their compositions are Johan Sebastian Bach and George Fredrick Handel. The influence of Bach and Handel’s music is found in mainstream media throughout the world. Their compositions are still played in modern times by tribute bands, television commercials, operas, concerts and even sound therapies by relaxation therapists. It is evident that their music has touched the lives of many people throughout the centuries. Bach and Handel both have unique styles of music. EvenRead MoreHow Music Changed My Life1141 Words   |  5 PagesHow Music Changed My Life One of my earliest memories from my childhood involves music. I was only five or six and me and my brother would be coming home from pre-school and daycare. My mom would ask us what we wanted to listen to and we would both yell back â€Å"Our CD!† My mother would laugh and proceed to play a Beethoven CD she kept in the center console of the car. This memory has stuck with me since I was a kid. It has played a major role in my development and was the beginning of my growing passionRead MoreHip Hop And Rap Music1584 Words   |  7 PagesHip hop music is one of the most popular genres in present time that rose to prominence in the 1980’s. The hip hop genre was born in the African American community and has since then changed into what it is today. What most individuals don’t know is that originally rap music did not contain such explicit themes as it does now; such as misogyny, drugs, crime, and violence among others. Many people may wonder what led to the introdu ction of such themes into rap music and why they remained popular.Read MoreThe Power Of Rock N Roll Changed Society1373 Words   |  6 PagesThe Power of Rock Older generations complain today that music these days just does not compare to music of the past, that the music we listen to today has no class and makes us rebellious. Ironically enough, they were told the exact same thing themselves when they were young, along with the generation before them. Rock N’ Roll changed the fabric of society for nearly a century, having evolved from music that was already controversial in itself. As a result, a generation of youth that was either consideredRead MoreEssay on John Coltrane914 Words   |  4 PagesJohn Coltrane John Coltrane was born on September 23, 1926, in Hamlet, North Carolina. This particular day had important astrological significance. It was the day of the autumn equinox, one of only two days through the year where night and day are perfectly equal (Fraim 7). Shortly after his birth, Coltranes family moved to High Point, North Carolina. He lived in a nice neighborhood sharing a house with his mom and dad, aunt and uncle and cousin, and his grandparents, the Blairs (7)Read MoreThe Music Style Of The Blues1129 Words   |  5 PagesThe music style known as the Blues emerged in the American South during the 1890s. It drew on a mix of many African-American music styles with others. Some of the styles it drew upon include African-American spirituals, traditional songs, European hymns, folk ballads, work songs and hollers, and contemporary dance music. By the 1910s, the time period when the first recorded blues were published as sheet music, the blues had taken the form that is recognized today; the 12 bar blues form.(Shmoop) Read MoreSir Edward Elgar Essay825 Words   |  4 Pagesâ€Å"There is music in the air, music all around us, the world is full of it and you simply take as much as you require†-Sir Edward Elgar. Elgar was one o f the 19th century’s most famous composers. He devoted his life to writing musical pieces such as Enigma Variations, The Dream of Gerontius, and the Pomp and Circumstance Marches. Certain personality aspects of Elgar, such as his wit and creative humor, are found in his music and set him apart from the other composers of his time. Elgar was bornRead MoreThe Impact Of Rock And Roll On Society1717 Words   |  7 Pageshistory of America. As discussed in this paper, music has been a collaborative development with several determining factors. Society, including both black and white individuals, has previously and continues to develop music into a powerful and meaningful art form. Music allows society an outlet to express their feelings of sorrow, confusion, and happiness. Rock and Roll contains several umbrella sub-genres that have made major impacts on the music that is known and enjoyed today. It is one of theRead MoreMy Musical Identity Essay920 Words   |  4 PagesWriting Assignment 1: My Musical Identity Music, in all its complexity can be seen as a living, breathing mechanism that has the ability to sink deep down into one’s soul and create feelings of awe, excitement and wonder. Music speaks to and connects people of all cultures, backgrounds and ideologies, creating a common bond between various members of the human species. When listening to a beautifully composed piece of music, I myself cannot help but feel connected to the instruments, the artists

Introduction of E-commerce Free Essays

string(108) " all the way back to raw material production, creating inventory shortages at any stage of the value chain\." Commerce (the trading of goods) has been a major impetus for human survival since the beginning of recorded history and beyond. The mass adoption of the Internet has created a paradigm shift in the way businesses are conducted today. The past decade has seen the emergence of a new kind of commerce: e-commerce, the buying and selling of goods through human-computer interaction over the Internet. We will write a custom essay sample on Introduction of E-commerce or any similar topic only for you Order Now Traditional physical trading of goods and currency is becoming increasingly unpopular and more businesses are Jumping on the e-commerce bandwagon. Today, the line between e-commerce and traditional commerce is becoming more blurred as more businesses start and continue to integrate the Internet and e-commerce technologies into their business processes. 1. 2 DEFINITION OF E-COMMERCE The e-commerce can be defined as a modern business methodology that addresses the needs of organizations, merchants, and consumers to cut costs while improving the quality of goods and services and increasing the speed of service delivery, by using Internet. It differs from the traditional electronic commerce (e-commerce) in he way that it enables the trading of goods, money and information electronically from computer to computer. Business is done electronically and there is no longer a need for physical currency or goods to conduct business. 1. 3 EVOLUTION OF E-COMMERCE Evolution of e-commerce can be attributed to a combination of regulatory reform and technological innovation. Though Internet (which played an important role in evolution) appeared in the late sass, e-commerce of today took off with the arrival of World Wide Web and browsers in early sass. The liberalizing of the electrification sector and innovations such as optic fiber, DSL etc. (which has helped to expand the volume and capacity of communications) have helped in the process of that rapid growth. As a result the barriers to entry and engage in e- commerce have fallen rapidly. A brief timeline of evolution is as follows: 2 E-COMMERCE 1. 4 1969 Internet/Apparent 1989 WWW HTML invented at CERN 1991 NSF lifts restrictions on commercial use of Internet 1993 Mosaic browser invented at University of Illinois, Urbana Champagne, is released to public 1994 Netscape releases Navigator browser 1995 Dell, Cisco, Amazon etc. Gang aggressively to use Internet for commercial transactions The growth of Internet has a special significance in the growth of e-commerce. It has the potential to involve general people into the process thereby increasing its reach far beyond large companies. CONDUCTING BUSINESS ONLINE (E-COMMERCE) Doing business online is electronic commerce, and there are four main areas in which companies conduct business online today: 2. 3. 4. Direct marketing, selling, and services. Online banking and billing. Secure distribution of information. Value-chain trading and corporate purchasing. 4. 1 Direct Marketing, Selling, and Services Today, more websites focus on direct marketing, selling, and services than on any other type of electronic commerce. Direct selling was the earliest type of electronic commerce, and has proven to be a stepping-stone to more complex commerce operations for many companies. Successes such as Amazon. Com, Barnes and Noble, Dell Computer, and the introduction of e-tickets by major airlines, have catcalled the growth of this segment, proving the reach and customer acceptance of the Internet. 1. 4. 2 Financial and Information Services A broad range of financial and information services are performed over the Internet today, and sites that offer them are enjoying rapid growth. These sites are popular because they help consumers, businesses of all sizes, and financial institutions distribute some of their most important information over the Internet with greater convenience and richness that is available using other channels. For example, you have: ; Online banking Online billing Secure information distribution 1. 4. 2. 1 Online Banking Consumers and small businesses can save time and money by doing their banking n the Internet. Paying bills, making transfers between accounts, and trading stocks, bonds, and mutual funds can all be performed electronically by using the Internet to connect consumers and small businesses with their financial institutions. ELECTRONIC COMMERCE-?TECHNOLOGY AND PROSPECTS 3 1. 4. 2. 2 online Billing Companies whose bill can achieve significant cost savings and marketing benefits through the use of Internet-based bill-delivery and receiving systems. Today, consumers receive an average of 23 bills per month by mail from retailers, credit card companies, and utilities. 1. 4. 2. Secure Information Distribution To many businesses, information is their most valuable asset. Although the Internet can enable businesses to reach huge new markets for that information, businesses must also safeguard that information to protect their assets. Digital Rights Management provides protection for intellectual and information property, and is a key technology to secure information distribution. 1. 4. 3 Maintenance, Repair, and Operations (MR.) The Internet also offers tremendous time and cost savings for corporate purchasing of low-cost, high-volume goods for maintenance, repair, and operations (MR.) activities. Typical MR. goods include office supplies (such as pens and paper), office equipment and furniture, computers, and replacement parts. The Internet can transform corporate purchasing from a labor and paperwork-intensive process into a self-service application. Company employees can order equipment on websites, company officials can automatically enforce purchase approval and policies through automated business rules, and suppliers can keep their catalog information centralized and up-to-date. Purchase order applications can then use the Internet to transfer the order to suppliers. In response, suppliers can ship the requested goods and invoice the company over the Internet. In addition to reduced administrative costs, Internet-based corporate purchasing can improve order-tracking accuracy, better enforce purchasing policies, provide better customer and supplier service, reduce inventories, and give companies more power in negotiating exclusive or volumetrically contracts. In other words, the Internet and e-business have changed the way enterprises serve customers and compete with each other, and have heightened awareness for competing supply chains. 1. 4. 4 Value-Chain Integration No other business model highlights the need for tight integration across suppliers, manufacturers, and distributors quite like the value chain. Delays in inventory tracking and management can ripple from the cash register all the way back to raw material production, creating inventory shortages at any stage of the value chain. You read "Introduction of E-commerce" in category "Papers" The resulting out-of-stock events can mean lost business. The Internet promises to increase business efficiency by reducing reporting delays and increasing reporting accuracy. Speed is clearly the business imperative for the value chain. 1. 5 ISSUES IN IMPLEMENTING ELECTRONIC COMMERCE Although it is simple to describe their benefits, it is not nearly as easy to develop and deploy commerce systems. Companies can face significant implementation issues: ; Cost Value 4 Security Leveraging existing systems Interoperability 1. 5. 1 cost Electronic commerce requires significant investments in new technologies that can touch many of a company’s core business processes. As with all major business systems, electronic commerce systems require significant investments in hardware, software, staffing, and training. Businesses need comprehensive solutions with greater ease-of-use to help foster cost-effective deployment. 5. 2 value Businesses want to know that their investments in electronic commerce systems will produce a return. Business objectives such as lead generation, business-process automation, and cost reduction must be met. Systems used to reach these goals need to be flexible enough to change when the business changes. 1. 5. 3 security The Internet provides un iversal access, but companies must protect their assets against accidental or malicious misuse. System security, however, must not create prohibitive complexity or reduce flexibility. Customer information also needs to be protected from internal and external misuse. Privacy systems should safeguard the personal information critical to building sites that satisfy customer and business needs. 1. 5. 4 Leveraging Existing Systems Most companies already use information technology (IT) to conduct business in unlettered environments, such as marketing, order management, billing, inventory, distribution, and customer service. The Internet represents an alternative and complementary way to do business, but it is imperative that electronic commerce systems integrate existing systems in a manner that avoids duplicating functionality and maintains usability, performance, and reliability. 5. 5 Interoperability When systems from two or more businesses are able to exchange documents without manual intervention, businesses achieve cost reduction, improved performance, and more dynamic value chains. Failing to address any of these issues can spell failure for a system’s implementation effort. Therefore, your company’s commerce strategy should be de signed to address all these issues to help customers achieve the benefits of electronic commerce. Your company’s vision for electronic commerce should also be to help businesses establish stronger relationships with customers and industry partners. For example, a successful strategy for delivering this vision is described by three work-flow elements (platform, portal, and industry partners), each backed by comprehensive technology, product, and service offerings. 5 From self-service portals to transaction processing, a successful work-flow strategy can be the underlying engine delivering state-based, processed-focused control services for e-business applications. Human labor is expensive, and work-flow technology allows e-businesses to supplement, and in some cases eliminate, reliance on human supervision and intervention. . 6 HOW DO YOU WORK WITH E-COMMERCE? E-commerce is about setting your business on the Internet, allowing visitors to access your website, and go through a virtual catalog of your products/services online. When a visitor wants to buy something he/she likes, they merely â€Å"add† it to their virtual shopping basket. Items in the virtual shopping basket can be added or deleted, and when you’re all set to checkout, you head to the virtual checkout counter, which has your complete total, and that will ask you for your name, address etc. ND method of payment (usually via credit card). Once you have entered all this information (which y the way is being transmitted securely) you can then Just wait for delivery. 1. 7 COMPARISON BETWEEN TRADITIONAL COMMERCE AND E-COMMERCE In many cases business processes use traditional commerce activities very effectively, and these processes cannot be improved upon through technology. Products that buyers prefer to touch, smell, or examine closely are difficult to sell using electronic commerce. For example, customers might be reluctant to buy high-fashion clothing and perishable food products, such as meat or produce, if they cannot examine the products closely before agreeing to purchase them. In the case of traditional commerce retail merchants have years of experience in creating store environments that help convince a customer to buy. This combination of store design, layout and product display knowledge is called merchandising. Sales people in course of time develop skills that allow them to identify customer needs and find products and services that meet those needs. The arts of merchandising and personal selling can be difficult to practice over an electronic link. Through commerce branded products such as books or CDC can be easily sold. As one copy of a new book is identical to there copies and because a customer would not be concerned about freshness he would willingly order a title without examining the specific copy they would receive. The advantage of electronic commerce, namely the ability of one site to offer a wider selection of titles than even the largest physical bookstore, can outweigh the advantage of a traditional bookstore, namely the facility to browse. Some examples of business processes are listed in the following table that suit to the e-commerce and traditional commerce respectively. Business processes well-suited to: Electronic commerce Traditional commerce ; Sale/purchase of books and CDC Sale/purchase of high-fashion clothing ; Online delivery of software ; Sale/purchase of perishable food products ; Advertising and promotion of travel services ; Small-denomination transactions ; Online tracking of shipments ; Sale of expensive Jewelry and antiques 6 1. 8 E-COMMERCE TECHNOLOGIES What technologies are necessary for e-commerce? The short answer is that most information technologies and Internet technologies that we discuss throughout the book are involved in e-commerce systems, biz. – Customers must be provided with a range of secure information, marketing, transaction, processing, and payment services. Trading and business partners rely on Internet and extranets to exchange information and accomplish secure transactions; including electronic data interchange (DE’) and other supply chain and financial systems and databases. Company employees depend on a variety of Internet and intranet resources to communicate and collaborate in support of their SEC work activities. . 9 The Internet, intranets, and extranets are the network infrastructure or foundation of e-commerce. Information system professionals and end users can use a variety of software tools to develop and manage the content and operations of the websites and other SEC sources of a company. ECONOMIC POTENTIAL OF E-COMMERCE Consumers are pushing retailers to the wall, demanding lower process, better quality, a large selection of in-season goods. Retailers are scrambling to fill the order. They are slashing back-office costs, reducing profit margins, reducing cycle times, buying more wisely, and making huge investments in technology. They are revamping distribution channels to make sure that warehouse costs are down by reducing their average inventory levels and coordinating the consumer demand and supply patterns. In the push to reduce prices, more and more retailers are turning to overseas suppliers, in part because of cheaper labor costs. The effect of e-commerce can also be seen over the retail industry and marketing. 1. 9. 1 E-commerce and Retail Industry Retailers are in the immediate line of fire and are first to bear the brunt of cost cutting. They are putting that pressure on the manufacturing and supplier end of the pipeline. At the same time, the quest for efficiencies has led to turmoil and consolidation within the retail industry. The pressure experienced by retailers and suppliers can be seen in the disappearance of Jobs, in mergers, and in the increase in business failures in the manufacturing sector. The problems are indeed serious. Electronic markets could provide a partial solution by promising customers more convenience and merchants greater efficiency and interactivity with suppliers to revivalist the troubled retailing sector. . 9. 2 E-commerce and Marketing Electronic commerce is forcing companies to rethink the existing ways of doing target marketing (isolating and focusing on a segment of the population), relationship marketing (building and sustaining a long-term relationship with existing and potential 7 customers), and even event marketing (setting up a virtual booth where interested people come and visi t). Consider the case of conventional direct marketers, who devote some 25 percent of their revenues to such costs as printing and postages for catalogs. Interactive marketing could help cut such expenses and may even deliver better results. Interactive marketing is accomplished in electronic markets via interactive multimedia catalogs that give the same look and feel as a shopping channel. Users find moving images more appealing than still images and listening more appealing than reading text on screen. Those are two powerful reasons why every text-based and still-picture-based interactive experimental-based service has ever generated anywhere near the volume of retail merchandise orders that televised shopping channels have achieved. Maximum public acceptance will require that interactive catalog services have a more entertaining visual appearance than traditional text-intensive catalogs have had. Ideally, an interactive shopping program should produce full-motion demonstrations of selected products, but such a practical and economical technology has yet to be developed. 1. 10 INCENTIVES FOR ENGAGING IN E-COMMERCE A basic fact of Internet retailing is that all retail websites are created equal as far as he â€Å"location, location, location† imperative of success in retailing is concerned. No site is any closer to its web customers and competitors offering similar goods and services may be only a mouse click away. This makes it vital that businesses find ways to build customer satisfaction, loyalty, and relationships, so customers keep coming back to their web stores. Thus, the key to e-commerce success is to optimize several key factors such as selection and value, performance and service efficiency, the look and feel of the site, advertising and incentives to purchase, personal attention, immunity relationships, and security and reliability. The incentives for engaging in e-commerce are listed as follows: Selection and Value. Attractive product selections, competitive prices, satisfaction guarantees, and customer support after the sale. Performance and Service. Fast, easy navigation, shopping, and purchasing, and prompt shipping and delivery. Look and Feel. Attractive web storefront, website shopping areas, multimedia product catalog pages, and shopping features. Advertising and Incentives. Targeted web-page advertising and e-mail promotions, discounts and special offers, including advertising at affiliate sites. Personal Attention. Personal web pages, personalized product recommendations, web advertising, and e-mail notices, and interactive support for all customers. How to cite Introduction of E-commerce, Papers